Generational Branding: Gen X and Y

Generational Hiring > Talent Acquisition > Webinars

Generational hiring – is your recruiting coming of age?

May 27th, 2008
By Stephanie Gaspary in Generational Hiring, Talent Acquisition, Webinars
1 Comment

How you speak to candidates could be the difference between attracting top talent and watching it go to your competition. And speaking to candidates requires understanding the generations that make up today’s labor force. Even language differs greatly between one generation and the next. When a candidate from Generation Y refers to something as “sick,” they mean that it’s cool. When a Baby Boomer calls something “sick,” they mean that it’s gross.

The key to attracting a specific candidate with your desired level of experience is in positioning your company effectively. How you communicate your employment brand plays the largest role in your recruiting efforts by informing candidates of your company culture, benefits, and opportunities before they ever apply to a position.

Does how you recruit depend on who you recruit? Let us know what you think.

Listen to a webinar replay of Marc Paulenich, vice president of brand strategy for one of the nation’s top B2B marketing communications firms, speak on the priorities of Generations X and Y and how this impacts their expectations of work.

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About Stephanie Gaspary

Stephanie Gaspary joined CareerBuilder in 2006 as the small business marketing manager, developing marketing strategy and sales support initiatives. In 2007 she took a position as sr. manager of marketing communications, leading the business communications team, including strategic management and execution of The Hiring Site. In 2010 Stephanie was promoted to director of social strategy and creative services. Her day-to-day focus is on delivering results-oriented communication that connects with CareerBuilder’s job seeker, employer and recruiter audiences to help increase engagement, awareness, support sales, and drive revenue. Stephanie holds an MBA from North Park University with concentrations in Marketing and Leadership. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.