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Generational Hiring > Talent Acquisition > Webinars

Generational hiring – is your recruiting coming of age?

How you speak to candidates could be the difference between attracting top talent and watching it go to your competition. And speaking to candidates requires understanding the generations that make up today’s labor force. Even language differs greatly between one generation and the next. When a candidate from Generation Y refers to something as “sick,” they mean that it’s cool. When a Baby Boomer calls something “sick,” they mean that it’s gross.

The key to attracting a specific candidate with your desired level of experience is in positioning your company effectively. How you communicate your employment brand plays the largest role in your recruiting efforts by informing candidates of your company culture, benefits, and opportunities before they ever apply to a position.

Does how you recruit depend on who you recruit? Let us know what you think.Podcast

Listen to a webinar replay of Marc Paulenich, vice president of brand strategy for one of the nation’s top B2B marketing communications firms, speak on the priorities of Generations X and Y and how this impacts their expectations of work.

 

Stephanie Gaspary

About Stephanie Gaspary

Stephanie Gaspary joined CareerBuilder’s corporate marketing department in 2006 as the manager of the marketing communications team. She was responsible for launching CareerBuilder’s first employer blog, The Hiring Site, and was an early champion for using social media as a communications channel to reach both our employer and job seeker audiences. In 2010 she was promoted to director of social strategy and creative services, overseeing CareerBuilder’s 100+ social accounts, establishing social listening and engagement strategies and leading creative execution for both corporate and consumer audiences. Within this role she was able to reshape how we messaged our consumer audiences, knowing many were seeking new opportunities in a very uncertain job market. Stephanie has the ability to understand our customers’ needs and create opportunities to share the CareerBuilder story with any audience through clear and meaningful communication, creative strategies and branded execution to maximize awareness, generate preference and incite action. In Stephanie’s current role, managing director of content strategy, she continues to streamline how we message, educate and interact with job seekers, through our public marketing and communication channels and our paid client services portal channels. Stephanie is also responsible for consumer products, looking for new opportunities to present relevant offers to job seekers throughout their career lifecycle. Stephanie holds an Master's in Business Administration and a Master's in Management - both from North Park University. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.
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Curtman40 120 pts

I think the younger your HR department is the better off you will be as a employer, if most of your HR people are baby boomers and not advanced with today's current trends then it will be a problem for the to understand the new market place where it is filled with tweeterians.  Who blog and tweet all day !!!

Companies today certainly need a new method of communication with the new generation. Check out my post on a similar post:

http://blog.snaptalent.com/?p=13

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