How you speak to candidates could be the difference between attracting top talent and watching it go to your competition. And speaking to candidates requires understanding the generations that make up today’s labor force. Even language differs greatly between one generation and the next. When a candidate from Generation Y refers to something as “sick,” they mean that it’s cool. When a Baby Boomer calls something “sick,” they mean that it’s gross.
The key to attracting a specific candidate with your desired level of experience is in positioning your company effectively. How you communicate your employment brand plays the largest role in your recruiting efforts by informing candidates of your company culture, benefits, and opportunities before they ever apply to a position.
Does how you recruit depend on who you recruit? Let us know what you think.
Listen to a webinar replay of Marc Paulenich, vice president of brand strategy for one of the nation’s top B2B marketing communications firms, speak on the priorities of Generations X and Y and how this impacts their expectations of work.