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Generational Hiring > Social Media > Talent Acquisition

Businesses Make Social Networking Work for Them

Were you blogging in 2005? Because that’s when BusinessWeek published an article predicting that blogs – with their innovative ability to turn news into a “conversation” – would change the way companies did business. Since, at the time, no one saw the oncoming explosion of MySpace, YouTube, Twitter and countless other interactive sites that allow users more content control than ever, BusinessWeek recently updated its original article to discuss how thoroughly various companies have embraced social media. IBM, for example, has started its own social networking site for employees, and it’s not unusual for company executives to maintain their own Facebook accounts.

While many companies may still be wary of employees using this new technology for job searching or even publicizing sensitive company information, if used right, social networking’s benefits can far outweigh its downfalls. It enables professionals to exchange ideas, create partnerships and open dialogues with industry bigwigs.

Another major advantage is the ability to reach potential employees, particularly fresh-out-of-college Gen Yers, for whom technology is a must and social networking is a way of life. In fact, Ernst & Young’s launch a company-sponsored Facebook page in 2006 may help explain its recent rise from number 12 to number 4 of Universum USA’s ranking of the “dream” companies for undergraduates.

What about you? Are Facebook, LinkedIn or Twitter accounts the norm at your office?

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.

Social Media will be the new trend to follow for years to come the main reason for that is that social media is now an entity on its own, it drives change, which could be a good thing as long as the change is positive.


  1. [...] argues the case that businesses can use social media as a strategic recruiting tool. (Ah, yes. I agree.)  But it goes even further, saying that sites like Facebook, MySpace and Bebo, for instance, are [...]

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    Can my blogs be seen by others even if I do not buy a domain name?

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