Employment Branding > Events > Podcasts > Talent Acquisition
What is Employment Branding?
- May 30th, 2008
- 3 Comments
Does your company have an employment brand that attracts top talent?
Hear Jason Ferrara, VP of Corporate Marketing at CareerBuilder.com define Employment Branding in this three-part podcast series.
Click here to listen to part one of this Employment Branding series.
About Stephanie Gaspary
Stephanie Gaspary joined CareerBuilder’s corporate marketing department in 2006 as the manager of the marketing communications team. She was responsible for launching CareerBuilder’s first employer blog, The Hiring Site, and was an early champion for using social media as a communications channel to reach both our employer and job seeker audiences. In 2010 she was promoted to director of social strategy and creative services, overseeing CareerBuilder’s 100+ social accounts, establishing social listening and engagement strategies and leading creative execution for both corporate and consumer audiences. Within this role she was able to reshape how we messaged our consumer audiences, knowing many were seeking new opportunities in a very uncertain job market. Stephanie has the ability to understand our customers’ needs and create opportunities to share the CareerBuilder story with any audience through clear and meaningful communication, creative strategies and branded execution to maximize awareness, generate preference and incite action. In Stephanie’s current role, managing director of content strategy, she continues to streamline how we message, educate and interact with job seekers, through our public marketing and communication channels and our paid client services portal channels. Stephanie is also responsible for consumer products, looking for new opportunities to present relevant offers to job seekers throughout their career lifecycle. Stephanie holds an Master's in Business Administration and a Master's in Management - both from North Park University. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.
Curtman40
Employment Branding is key to any organization because it sets the tone for the culture and the moral, workers will perform better if they feel good about a company, especially if the company is new, it is key to establish you brand very early, and the brand is also communicated when you enter business relationships as well, very important.
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- Company Culture
- Corporate Philanthropy
- Economic Climate
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- Employment Branding
- empowering employment
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- SHRM Annual Conference
- skills gap
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[...] of employers also expressed concern about the difficulty of strengthening their company’s employment brand after layoffs or [...]
[...] of employers also expressed concern about the difficulty of strengthening their company’s employment brand after layoffs or [...]