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Employment Branding > Events > Podcasts > Talent Acquisition

What is Employment Branding?

Podcast

Does your company have an employment brand that attracts top talent?

Hear Jason Ferrara, VP of Corporate Marketing at CareerBuilder.com define Employment Branding in this three-part podcast series.

Click here to listen to part one of this Employment Branding series.

Stephanie Gaspary

About Stephanie Gaspary

Stephanie Gaspary joined CareerBuilder in 2006 as the small business marketing manager, developing marketing strategy and sales support initiatives. In 2007 she took a position as sr. manager of marketing communications, leading the business communications team, including strategic management and execution of The Hiring Site. In 2010 Stephanie was promoted to director of social strategy and creative services. Her day-to-day focus is on delivering results-oriented communication that connects with CareerBuilder’s job seeker, employer and recruiter audiences to help increase engagement, awareness, support sales, and drive revenue. Stephanie holds an Master's in Business Administration and a Master's in Management - both from North Park University. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.
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Curtman40 120 pts

Employment Branding is key to any organization because it sets the tone for the culture and the moral, workers will perform better if they feel good about a company, especially if the company is new, it is key to establish you brand very early, and the brand is also communicated when you enter business relationships as well, very important.

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  1. Productivity, Compensation, and Retention Top the List of Employers’ Staffing Challenges, Says New CareerBuilder Survey | The Hiring Site says:
    February 1, 2010 at 3:09 pm

    [...] of employers also expressed concern about the difficulty of strengthening their company’s employment brand after layoffs or [...]

  2. Freshers Yaar! » Blog Archive » Productivity, Compensation, and Retention Top the List of Employers’ Staffing Challenges, Says New CareerBuilder Survey says:
    February 2, 2010 at 3:27 pm

    [...] of employers also expressed concern about the difficulty of strengthening their company’s employment brand after layoffs or [...]

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