Today, CareerBuilder.com announced the launch of CareerBuilder Institute, a site designed to help workers improve their skill sets and make themselves more marketable through online courses.
The courses are designed and created by leading industry specialists and content is gathered from years of research in areas such as: computer, business, and management and leadership skills, sales and language training, licensing and certifications, and various assessments.
Geared mainly toward job seekers who want to make themselves more marketable to potential employers, the site also offers employers the option of signing up their current employees for courses.
Wait…Paying for your own employees to be better at the jobs for which you hired them? Say what?
Well, actually, that’s not a bad choice in today’s economy…I’ve mentioned before that, despite the urge to cut back during what may or may not be not be a recession (depending on who you ask), you might want to think twice before you cut back on employee work benefits. Even renowned author and management expert Ram Charan agrees with me! Earlier this year, in this article for Fortune, he urges companies that are struggling financially at this time to keep building their businesses, not cut back. “Sacrificing your future for a slightly more comfortable present is not worth it,” he wrote.
Personnel is no exception here. As much as companies are struggling to hire qualified workers, many are also struggling to hold on to their most valuable employee, whether they are part of the retiring baby boomer generation, or simply leaving for better-paying jobs. It makes sense to offer employees an incentive to better their skills.
Not only is it an investment that will ultimately increase production and improve the bottom line, but it shows that you value your employees and want them to grow professionally. What do you think? Does your company offer – or would it consider offering – any sort of training, certification or educational reimbursement benefit? Or do you worry that employees will take those marketable skills elsewhere?