Archive for August, 2008

While the economy and job market may have slowed, many organizations are still challenged with finding top talent. In fact, a recent CareerBuilder.com survey of more than 2,700 hiring managers found that nearly 40 percent of employers have positions for which they can’t find qualified talent. Employment branding has emerged as an important way to distinguish employment opportunities and attract the best candidates, yet nearly three-in-five (57 percent) of employers say they don’t have an employment brand.

A lot of employers currently rely solely on their consumer brand to attract talented candidates but that appears to be changing. Nearly one-third (31 percent) of employers do not think their company or employment brand is enough to attract qualified workers.

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• Posted by: Stephanie Gaspary on August 4, 2008
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• Categories: Branding, Employee Attraction, Employee Engagement, Webinars

Although some Gen Yers are familiar with Janet Jackson’s Control-era music, or even just her infamous wardrobe incident, they aren’t necessarily singing this song to their bosses during morning meetings (that would be kind of awkward.)

But Gen Y candidates are turning the tables on employers and asking them what they can bring to the table. The candidates you interview, some of whom will likely turn into employees, expect that you will give them more than a paycheck. You may often find yourself in the uncomfortable position of courting them, rather than the other way around. Today, candidates are often better equipped with a mental checklist of what they want in an employer; they’re aware, informed and connected; and they’re more confident. With their pulse on the Web, they may know things about your company that you’re not even aware of.

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• Posted by: Amy Chulik on August 1, 2008
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• Categories: Employee Attraction, Employee Retention, Employer Advice, Generational Hiring