Economy > Employee Engagement > Employment Branding > Events > Retention
The Smartest Investment You’ll Make in This Economy
- October 21st, 2008
- 2 Comments
from OPEN Forum:
The smartest investment you’ll make in this economy is your investment in your employees. Companies that plan to survive, even thrive, in this economy should increase their investments in their employees. That’s right. Companies should invest more in their employees during this challenging economic period.
Forget those CDOs (collateralized debt obligations) or CDSs (collateralized debt swaps) and Wall Street banks hoping for a comeback or those secret Santa Claus-like portfolios of sub-prime home loans you’ve heard are all the rage. Forget about green energy technologies like wind or solar or geothermal. The smartest investment you’ll make in this or any economy is your investments in your employees.
Now’s the time to not only maintain your current investment program of salary and benefits (You do offer benefits, don’t you?), but find ways to increase that investment. Here’s why: Employees are your company’s number one asset. Oh sure, we’ve all heard that cliche bandied about. Peter Drucker, the legendary management expert, coined that phrase decades ago. It stuck. It stuck because it’s true.
Who makes your company’s products and services? Who talks to your customers? Whose efforts make them love your company and tolerate your mistakes to their credit cards and bank accounts that ruin their day and waste their time? And, who comes up with the systemic solutions to those problems?
About Stephanie Gaspary
Stephanie Gaspary joined CareerBuilder in 2006 as the small business marketing manager, developing marketing strategy and sales support initiatives. In 2007 she took a position as sr. manager of marketing communications, leading the business communications team, including strategic management and execution of The Hiring Site. In 2010 Stephanie was promoted to director of social strategy and creative services. Her day-to-day focus is on delivering results-oriented communication that connects with CareerBuilder’s job seeker, employer and recruiter audiences to help increase engagement, awareness, support sales, and drive revenue. Stephanie holds an Master's in Business Administration and a Master's in Management - both from North Park University. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.Trackbacks
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[...] It’s true that recruiting trends are shifting, regardless of the state of our economy (btw, Sullivan later addresses the topic here), but because the economy is what it is, it’s that much more necessary for companies to shift their recruiting strategy, like, now – because if businesses aren’t cutting talent or implementing hiring freezes, it seems they’re slashing recruiting budgets, which should be an absolute last resort. [...]
[...] It’s true that recruiting trends are shifting, regardless of the state of our economy (btw, Sullivan later addresses the topic here), but because the economy is what it is, it’s that much more necessary for companies to shift their recruiting strategy, like, now – because if businesses aren’t cutting talent or implementing hiring freezes, it seems they’re slashing recruiting budgets, which should be an absolute last resort. [...]