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The Smartest Investment You’ll Make in This Economy

from OPEN Forum:

The smartest investment you’ll make in this economy is your investment in your employees. Companies that plan to survive, even thrive, in this economy should increase their investments in their employees. That’s right. Companies should invest more in their employees during this challenging economic period.
Forget those CDOs (collateralized debt obligations) or CDSs (collateralized debt swaps) and Wall Street banks hoping for a comeback or those secret Santa Claus-like portfolios of sub-prime home loans you’ve heard are all the rage. Forget about green energy technologies like wind or solar or geothermal. The smartest investment you’ll make in this or any economy is your investments in your employees.
Now’s the time to not only maintain your current investment program of salary and benefits (You do offer benefits, don’t you?), but find ways to increase that investment. Here’s why: Employees are your company’s number one asset. Oh sure, we’ve all heard that cliche bandied about. Peter Drucker, the legendary management expert, coined that phrase decades ago. It stuck. It stuck because it’s true.
Who makes your company’s products and services? Who talks to your customers? Whose efforts make them love your company and tolerate your mistakes to their credit cards and bank accounts that ruin their day and waste their time? And, who comes up with the systemic solutions to those problems?

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Stephanie Gaspary

About Stephanie Gaspary

Stephanie is the managing director of content strategy at CareerBuilder, tasked with creating opportunities to share the CareerBuilder story across job seeker and employer channels. Stephanie, a lifelong learner, holds a Master's in Business Administration and a Master's in Management - both from North Park University and a Bachelor's degree in Art from Bethel University. A Minnesotan at heart, Stephanie has lived in Chicago for nearly 20 years, is the doting mother to two wacky german shorthaired pointer pups, looks forward to her morning run *almost* as much as that first cup of coffee and vows to one day live in the mountains. Follow @sgaspary. Follow @cbforemployers.
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