CareerBuilder.com leaked its Big Game ad yesterday. Check it out.
The ad marks the launch of CareerBuilder’s new 2009 marketing campaign – and it’s definitely representative of our off-beat humor. (Yes, humor. Down economy or not, the fact remains that many companies are still hiring right now – and Big Game viewers still want to be entertained).
Anyhoo, whether or not it’s your cup of tea, the ads are doing something right: In the three months following its Big Game advertising last year, CareerBuilder saw significant surges in job seeker traffic and behavior – including a 68 percent increase in job applications. But of course…I want to hear what you think.Related