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The Hiring Site

  • January 23, 2009
  • 12 Comments

Speaking of Super Bowl…(Spoiler Alert!) CareerBuilder.com Commercial

CareerBuilder.com leaked its Super Bowl ad yesterday.  Check it out. 

The ad marks the launch of CareerBuilder.com’s new 2009 marketing campaign – and it’s definitely representative of our off-beat humor.  (Yes, humor.  Down economy or not, the fact remains that many companies are still hiring right now – and Super Bowl viewers still want to be entertained). 

Anyhoo, whether or not it’s your cup of tea, the ads are doing something right: In the three months following its Super Bowl advertising last year, CareerBuilder.com saw significant surges in job seeker traffic and behavior – including a 68 percent increase in job applications. But of course…I want to hear what you think.

12 Comments. Leave yours.

  1. TONY Says: January 24th, 2009 at 10:36 am

    Nice job.. A little bonus for the marketing people??

    btw
    I was layed off Thursday after 13 yrs of loyal service(with 12 others)- due to “company wide reconstruction”

    Ill be on your site often- I did get a 4 month severance package- a little cushion, so Ill have a little time to work the PC and hope someting clicks

  2. Wretching Says: January 26th, 2009 at 1:57 pm

    WOW. That was really, really bad

  3. Shawn Zites Says: January 26th, 2009 at 2:54 pm

    I think it’s fun. We’ve all been there (esp. shouting/cursing in the car) Chris Kahle call’s the ad “pretty brillz” and I agree!

    http://ihavegoodtaste.tumblr.com/post/73290702/the-new-careerbuilder-com-work-by-wieden-kennedy

  4. Fire those CareerBuilder marketing executives Says: January 26th, 2009 at 3:29 pm

    This ad campaign is awful. There are actually marketing executives at CareerBuilder that gave the green light on this ad campaign. I think it’s time to start firing these people who made the decision to spend 6 million for these two un-funny, lazy, and tasteless ads to run during the Superbowl.

  5. CareerBuilder.com Super Bowl Ad | Geek stuff Says: January 27th, 2009 at 10:30 am

    [...] The Hiring Site Share this: [...]

  6. D-Lauren Says: January 27th, 2009 at 11:52 am

    Starts funny, but then punching small animals? Took a decent idea and it turned tasteless. Too bad. Thumbs down. And I hate saying that b/c I love you guys!

  7. B Says: January 28th, 2009 at 12:51 pm

    Funny, risky and a little shocking at the end. Memorable. Will attract more men than women to your site.

  8. D. E. Stephens Says: January 28th, 2009 at 3:35 pm

    I love Super Bowl ads but the one with the screaming lady and other scenes reapeated over and over again is not catchy nor cleaver. Slugging a cute little bear is ugly. d

  9. Dick Castellini Says: January 29th, 2009 at 3:23 pm

    I think it’s amusing that CB didn’t air the best ad available during LAST year’s game, because it was, and I quote: “an election year, we didn’t want to rock the boat”. You know, being owned by the conservative newspapers and all. But it’s OK to air a spot as classless as this one? Too little, too late.

  10. Deanola Says: January 30th, 2009 at 4:07 pm

    who is the hot blonde babe?

  11. Ann Hedonia Says: February 1st, 2009 at 12:10 pm

    I thought the ad was great! Almost makes me want to look for a job.

  12. JOHN SCHAFFER Says: February 2nd, 2009 at 10:55 am

    WHOEVER THOUGHT THAT KOALA GETTING PUNCHED WASNT FUNNY…YOU’RE ALL IDIOTS!!! BECAUSE IT WAS HILARIOUS!!!

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