Let’s face it: Our lives are becoming more transparent every day. As a business, you owe it to those candidates interested in becoming your employees to be upfront about your requirements, available benefits, and company culture. Along with the “fun stuff,” however, candidates also want to know the often less exciting, but necessary, logistics in order to make logical and informed decisions about whether or not to apply to your position.
The Dish: Microsoft’s Virtual Earth on your CareerBuilder.com Job Postings.
The Gist: When you include your location, with street address, on your Job Postings, job seekers have the option to “Map It!” and zone in on your exact coordinates.
Also Known As: The molten chocolate cake of CareerBuilder.com free tools.
Why? Virtual Earth maps on Job Postings allows job seekers to dig deeper and gain more insight into your company location and surroundings. Mapping is fluid; they can zoom in down to street view to map your location out accurately – and quickly.
Pairs Best With: A compelling Job Posting, rich with information about your company culture, unique offerings and benefits, and fleshed-out specifics about the job at hand.
How to Get It: Just include your street address in the “Location” box when creating a Job Posting. If you have a live Job Posting and want to add a Virtual Earth map to it, keep in mind that you can easily edit your posting at any time. Likewise, you can remove it just as easily.
Why Job Seekers Love It: With Virtual Earth maps, job seekers can visualize your exact job location and determine potential distance and commute; hence, daily travel and expense requirements. A map also allows them to map out a route for a potential interview. The best part? They can do all of this before even applying to the position.
Why You Need It: Avoid dealing with a candidate losing interest in your position once he or she realizes the commute is too far — after the interview is already scheduled. As a bonus, save time and headache normally spent giving company directions to candidates.
Alternately, candidates may realize you’re a lot closer and more convenient to their home than they previously thought. Virtual Earth maps help job seekers screen the jobs they’re applying to, but it saves you as an employer time sorting through unmatched candidates.
Big Tip: The more information you can provide for Job Seekers, the better-suited your potential employees will be to a job with your company. Period.