Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Talent Acquisition

CareerBuilder Big Game Results Wrap-Up

As the most visited Web site among all of the Big Game advertisers, according to Hitwise Competitive Research, immediately following the airing of its commercial during Super Bowl XLIII, CareerBuilder amplified its traffic and furthered its reputation as the go-to job seeker resource online. Partnering with CareerBuilder means the opportunity to reach more job seekers than ever before.

With over 600 TV news stories featuring its Big Game ad, (including “The View”, “Good Morning America”, “TODAY Show”, “ABC World News”, CNBC, FOX Business, ESPN) CareerBuilder had the 6th highest TV news mentions around the Big Game. Audience impressions for CareerBuilder came in at 59.6 million – nearly ten times that of our closest competitor in the industry!

CB ranked among the most effective in capturing search marketing eyeballs after the game, according to Reprise Media.   

Immediately following the Big Game, CareerBuilder experienced:

  • 20% increase in unique visitors year over year on the day of the Big Game
  • 25% increase in unique visitors (UVs) year over year the Monday after the Big Game
  • 21% increase in UVs comparing the Monday before the Big Game and the Monday following
  • 14% increase in UVs year over year the week after the Big Game
  • High levels of Twitter chatter all over the country

CareerBuilder’s “It’s Time” Commercial received:


More visitor traffic to CareerBuilder’s site translates to increased exposure for your Job Postings – and your employment brand. Advertising your jobs on CareerBuilder today extends your reach to job seekers more than ever before. We cast a wide net to ensure your jobs reach even more qualified talent.


Once those resumes start pouring in, you then have access to dozens of free resources and products – all designed to help you quickly and easily narrow your candidate search. Take advantage of free candidate screeners, Recommended Resume (R2) technology and more.

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.


  1. [...] consumer response to this year’s commercial is anything like last year’s response, this means a huge surge in traffic to CareerBuilder and, therefore – more importantly – good [...]

  2. [...] consumer response to this year’s commercial is anything like last year’s response, this means a huge surge in traffic to CareerBuilder and, therefore – more importantly – good [...]

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