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Give Us Your Thoughts for Your Chance to Win an iPod Shuffle or CareerBuilder Fleece

ipodCalling all recruiters and hiring managers:  Keep warm this winter season (or at least listen to good tunes in the cold) with a brand new 4G iPod Shuffle or CareerBuilder Full-Zip Fleece! Read on to find out how and enter.

Very few spaces exist in which there is a lack of competition for consumer dollars — and the same is true of the competition for talent. It’s not just job seekers who are competing for a job, Trump-style, either — your business is, in fact, competing for candidates all the time. Competition for quality employees is fierce in our current economy, and it’s necessary for companies to consider unique perspectives and find original — or at least noticeable –- ways to identify their ideal candidates. Everyone from small business owners to President Obama is brainstorming ways to get more innovative about job creation. How does that creativity and innovation extend into recruitment — namely, how do you find creative, yet cost-effective ways to connect with the candidates you want?

Do you know who you compete with for top talent in your industry? You may be surprised to find out that you are actually competing for candidates not only in your own industry pool, but in several other industries as well. Many companies are reaching further than before to widen their pool of candidates, and on the flip side, many candidates are exploring new fields and types of positions. Have you thought about what other industries might find your ideal talent appealing? If so, what exactly are you doing to snag the candidates you really want?

fleeceShare your thoughts with us, and you could win a 4G iPod Shuffle or a CareerBuilder Full-Zip Fleece! (Two 4G iPod Shuffles and two CareerBuilder Full-Zip Fleeces are up for grabs.)

How to Enter:
Simply answer this question in the comments section below: How does your company sell itself to ensure you win over your ideal candidates?” Once you submit your answer, you’ll automatically be entered to win a 4GB iPod Shuffle or CareerBuilder Full-Zip Fleece (There are four prizes total; two people will win an iPod Shuffle and two people will win a CareerBuilder Full-Zip Fleece.).

Contest Details:

Entries will be accepted from 12 a.m. CST on Monday, December 7, 2009 until 11:59 p.m. CST on Friday, December 11, 2009.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of December 14, 2009. Please read the full list of official contest rules and regulations.

How does your company sell itself to ensure you win over your ideal candidates?

Amy K. McDonnell

About Amy K. McDonnell

Originally hailing from Ohio, Amy is the editorial manager on the content services team and has been with both CareerBuilder and the city of Chicago for nearly a decade. She writes on a range of recruitment topics on The Hiring Site, striving to bring a dose of clarity and humor to sometimes complicated issues around employee attraction, engagement and retention. When she's not working, Amy spends as much time as possible reading, pretending to be a chef, writing short stories, eating Nutella out of the jar, waiting for CTA buses and trains, going to see her favorite bands live, and spending time with people who inspire and challenge her.
920 comments
Kt Russell
Kt Russell

We offer a very relaxed, team orientated enviornment where respect is one of our pillars. We like all of our team members to make an impact in the organization. this is truly a company where you have a voice and can make a difference. We also have a very vested interest in all of our team members and have several activities that they can participate in every month.

Kt Russell
Kt Russell

We offer a very relaxed, team orientated enviornment where respect is one of our pillars. We like all of our team members to make an impact in the organization. this is truly a company where you have a voice and can make a difference. We also have a very vested interest in all of our team members and have several activities that they can participate in every month.

Nicole Hudson
Nicole Hudson

We believe in painting an honest picture of the company and the job that our candidates are applying to. There are many positives such as being an owner of a 3+ billion dollar company, above market compensation and benefits, plus a caring atmosphere centered around teamwork and collaboration. But there are also challenges to many of our locations and jobs that need to be shared in order to find the person who's the right fit for each role.

Nicole Hudson
Nicole Hudson

We believe in painting an honest picture of the company and the job that our candidates are applying to. There are many positives such as being an owner of a 3+ billion dollar company, above market compensation and benefits, plus a caring atmosphere centered around teamwork and collaboration. But there are also challenges to many of our locations and jobs that need to be shared in order to find the person who's the right fit for each role.

Beth
Beth

We make a point of welcoming a new employee into our company. We welcome each person with both a welcome party, so they can meet everyone in a more relaxed setting; and with complete and detailed training, so that they feel comfortable and confident with their new position.

Beth
Beth

We make a point of welcoming a new employee into our company. We welcome each person with both a welcome party, so they can meet everyone in a more relaxed setting; and with complete and detailed training, so that they feel comfortable and confident with their new position.

Rob
Rob

We differentiate ourselves along multiple lines. Product, recognition, process, career path and ethics. These are sometimes intangible to someone new to our industry (health and life insurance), but invaluable to those with experience in the marketplace.

Communicating these differences is often challenging but once they ave been experienced, it is night and day.

Rob
Rob

We differentiate ourselves along multiple lines. Product, recognition, process, career path and ethics. These are sometimes intangible to someone new to our industry (health and life insurance), but invaluable to those with experience in the marketplace.

Communicating these differences is often challenging but once they ave been experienced, it is night and day.

Marlene
Marlene

We attract people who want to get immersed in their job. Being a small company, every person's input is critical to the success of the organization.

Their view of the challenges allow for roll up your sleeves problem solving and getting involved in all areas of the company.

Marlene
Marlene

We attract people who want to get immersed in their job. Being a small company, every person's input is critical to the success of the organization.

Their view of the challenges allow for roll up your sleeves problem solving and getting involved in all areas of the company.

Robert O'Shea
Robert O'Shea

We've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even a well-executed EHarmony approach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Robert O'Shea
Robert O'Shea

We've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even a well-executed EHarmony approach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Robert O'Shea
Robert O'Shea

We've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even well-executed EHarmony approach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Robert O'Shea
Robert O'Shea

We've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even well-executed EHarmony approach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Margaret K
Margaret K

We offer our candidates the stability and growth potential that is associated with being a part of the fastest growing home furnishings retailer in the country. We set ourselves apart from our competition by maintaining a work-life balance (a set schedule, manageable work week) and by being honest and forthcoming with respect to expectations early on in the interview process.

Margaret K
Margaret K

We offer our candidates the stability and growth potential that is associated with being a part of the fastest growing home furnishings retailer in the country. We set ourselves apart from our competition by maintaining a work-life balance (a set schedule, manageable work week) and by being honest and forthcoming with respect to expectations early on in the interview process.

Robert O'Shea
Robert O'Shea

I'd like to say we don't really sell ourselves but, of course, we are constantly selling in some way. It just doesn't seem like. At the same time, though, we've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even well-executed Eharmony appoach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Robert O'Shea
Robert O'Shea

I'd like to say we don't really sell ourselves but, of course, we are constantly selling in some way. It just doesn't seem like. At the same time, though, we've recognized that we have to know our place in the market, and know when to adapt. We are rebranding and getting a face-lift come January 2010. But does a catchy PR pitch, a name change, or even well-executed Eharmony appoach for recruiting work? Well, we won't know for a while, but I can guarantee that the team we have will get an "A" for effort. Aside from that, do what we've done from day one... pull the plug on voice mail and keep it cozy. Everyone picks up the phone, and not one potential candidate ever goes to VM. Meaning, OMG, every potential opportunity really is an opportunity. So, in this day and age, it does pay to keep some things basic. Paying attention pays.

Rayan
Rayan

Specializing in a niche market allows candidates to trust our expertise, keeping up with emerging technologies gives us a needed edge, and finally just having a Hugh ethical standard never fails us!

Kimberly Cook
Kimberly Cook

Our company has been around for over 60 years. It's outstanding reputation is it's biggest selling factor. The company sells itself!

Kimberly Cook
Kimberly Cook

Our company has been around for over 60 years. It's outstanding reputation is it's biggest selling factor. The company sells itself!

Nancy Neubauer
Nancy Neubauer

We offer our candidates a broad reach through our proprietary database which allows us to target specific company profiles and ensures multiple opportunities to qualified individuals.

Mary
Mary

Communicate, communicate, communicate. We talk to our candidates all the time to ensure they understand the culture and expectations, we want them to "want" the job not "need" the job.

Mary
Mary

Communicate, communicate, communicate. We talk to our candidates all the time to ensure they understand the culture and expectations, we want them to "want" the job not "need" the job.

Lori
Lori

Being a very small, cultural specific company with limited resources, we offer a compensation package that includes incentive for high performance. We also offer managers the opportunity to further themselves through training and continuing education. And lastly, we try to offer a fun work atmosphere. If you don't like the people you work with, then you're not going to like going to work every day and we want employees enthusiatic about going to work.

Scott
Scott

Our company enjoys strong brand recognition in the market as a higher quality product. This a reflection of our commitment to operating a high performance, quality oriented company. Our team speaks for itself, as we have an enthusiastic and positive culture that also sets high expectations. We strive to communicate to candidates early that we have their resume and give an idea of where we are at in the process, including when the position is filled.

Duane Hill
Duane Hill

We sell our long-term stability (60+ years)in an excellent industry. Plus a great location (zero traffic), onsite fitness center, brand new corporate campus, competitive salaries, excellent benefits and a yearly bonus that actually pays out.

Duane Hill
Duane Hill

We sell our long-term stability (60+ years)in an excellent industry. Plus a great location (zero traffic), onsite fitness center, brand new corporate campus, competitive salaries, excellent benefits and a yearly bonus that actually pays out.

Jaymie
Jaymie

With an extensive client list and a nearly 30 year history, we offer candidates both exciting new opportunities and stability that many other firms simply can't provide.

Bonnie
Bonnie

We are the largest primary reinsurer of farm mutuals in the nation, and have been in business for 100 years. But have still not lost sight of our core values of trust, integrity and respect. Our employees enjoy working for a top-performing company with a rich benefit package and award winning wellness program in a family friendly atmosphere - all in the heart of the Midwest!

Bonnie
Bonnie

We are the largest primary reinsurer of farm mutuals in the nation, and have been in business for 100 years. But have still not lost sight of our core values of trust, integrity and respect. Our employees enjoy working for a top-performing company with a rich benefit package and award winning wellness program in a family friendly atmosphere - all in the heart of the Midwest!

Derek
Derek

We focus on finding the right fit for each candidate. It isn't about just getting a hiring manager a good employee, but also getting that employee a job that fits with their career interests, goals, and aspirations.

Derek
Derek

We focus on finding the right fit for each candidate. It isn't about just getting a hiring manager a good employee, but also getting that employee a job that fits with their career interests, goals, and aspirations.

Danielle Sanville
Danielle Sanville

I work for a company with a strong name and product line. Even in this economy our business is going strong. These things are what lead most canidates to us. However, for some positions we have to look for a qualified canidates that is a good match but in skill and fit. When this is the case, tools like Caeerbuilder can come in very handy.

Danielle Sanville
Danielle Sanville

I work for a company with a strong name and product line. Even in this economy our business is going strong. These things are what lead most canidates to us. However, for some positions we have to look for a qualified canidates that is a good match but in skill and fit. When this is the case, tools like Caeerbuilder can come in very handy.

Lynda Pietroforte
Lynda Pietroforte

Our Health Care organization's process of development makes my job as a Recruiter easy. Utilizing avenues such as a strong website, local media, social networking, and standard outreach and promotion on career building sites, we continuously update and brand our exciting journey to improve our culture. It involves enhancing the way we interact with and serve our patients and their families, our affiliated physicians and our colleagues. We show clear examples that a behavioral fit is as equally important to us as the skills and experience that a candidate will bring to the organization.

Lynda Pietroforte
Lynda Pietroforte

Our Health Care organization's process of development makes my job as a Recruiter easy. Utilizing avenues such as a strong website, local media, social networking, and standard outreach and promotion on career building sites, we continuously update and brand our exciting journey to improve our culture. It involves enhancing the way we interact with and serve our patients and their families, our affiliated physicians and our colleagues. We show clear examples that a behavioral fit is as equally important to us as the skills and experience that a candidate will bring to the organization.

Rebecca
Rebecca

We have a colorful "recruiting" package that we hand out that tells about the company and also includes highlights of the benefits package. Emphasis is placed on the stability and active growth of the company.

Rebecca
Rebecca

We have a colorful "recruiting" package that we hand out that tells about the company and also includes highlights of the benefits package. Emphasis is placed on the stability and active growth of the company.

Traci K.
Traci K.

We emphasize our long history and stability, including the fact that we are family-owned and relatively small for the amount of revenue we produce. You are not a number or a faceless name when employed with us. We have a great training program and a training facility connected to our corporate office, so you will never feel you are without the proper knowledge and resources to do your job well. We don't have to "sell" our company that way. We give our candidates the confidence to know they could excel here and the rest falls into place.

Traci K.
Traci K.

We emphasize our long history and stability, including the fact that we are family-owned and relatively small for the amount of revenue we produce. You are not a number or a faceless name when employed with us. We have a great training program and a training facility connected to our corporate office, so you will never feel you are without the proper knowledge and resources to do your job well. We don't have to "sell" our company that way. We give our candidates the confidence to know they could excel here and the rest falls into place.

Mayra
Mayra

We establish a relationship with our candidates from the first phone call. We go beyond just treating them like "another resume" or a number. We individualize the attention they receive and they work with the same person at all times instead of assigning a different recruiter every time. Each recruiter has an established relationship with their candidates which helps us when it comes time to place them into a temp-hire or direct hire position. We tell our candidates everything they need to know about the position and about the client that they are interviewing for. For those that will be working as temp employees before turning into permanent employees, we let them know all of the perks they have access to while being a temp employee with our firm. We are WBE/FBE firm that has been around for over 40 years and we understand that our candidates are just as valuable as our clients.

Heidi Burdick
Heidi Burdick

As a franchisor of shipping service businesses, we offer a competitive salary with an opportunity to make an additional bonus, great benefits with a portion of them company paid and a team environment where collaboration is rewarded.

Pamela Kelly
Pamela Kelly

We are a family owned and family oriented business. Our core managment group is very close knit. When we are interviewing a candidate we stress the family friendly atmosphere and the cohesivness of our management team. We've found that along with pay and benefits, many candidates are looking for this type of atmoshphere.

Pamela Kelly
Pamela Kelly

We are a family owned and family oriented business. Our core managment group is very close knit. When we are interviewing a candidate we stress the family friendly atmosphere and the cohesivness of our management team. We've found that along with pay and benefits, many candidates are looking for this type of atmoshphere.

Donna Rosnek
Donna Rosnek

We provide a challenging and fulfilling environment for our employees that emphasizes team work. We offer excellent growth opportunities and support our employees in developing their careers. We place a significant emphasis on training and professional development at all staff levels, offering in-house seminars, off site training, and informal mentoring programs. We provide the latest in technology to support their needs. We also sponsor a variety of company team building activities such as an annual picnic, softball games, volleyball games, attendance at professional sporting events, and holiday parties.

Brian Robison
Brian Robison

Rob-Kraft, Inc. is a company that grew like many people that currently work for us and like many people we see as applicants. Our company started with one restaurant and has grown to twenty-five. We use that success story to show our employees and applicants that people just like businesses move up and grow through focus, hard work, ambition and drive. We can show applicants that many of our high level managers started out with us as low level crew members. Those personnel success stories can be theirs as well. If you can display a path to success, that will build loyalty in your employees. We are able to do that personally and as a company. It's an exciting story to tell our applicants.

Brian Robison
Brian Robison

Rob-Kraft, Inc. is a company that grew like many people that currently work for us and like many people we see as applicants. Our company started with one restaurant and has grown to twenty-five. We use that success story to show our employees and applicants that people just like businesses move up and grow through focus, hard work, ambition and drive. We can show applicants that many of our high level managers started out with us as low level crew members. Those personnel success stories can be theirs as well. If you can display a path to success, that will build loyalty in your employees. We are able to do that personally and as a company. It's an exciting story to tell our applicants.

Kevin
Kevin

We emphasize "team" and we don't lose sight of what makes a company successful and that's its people.
People are treated fairly and with respect from the newest laborer to the longest employed manager.

Ahnivah
Ahnivah

We are a non-profit community development corporation that "sells" itself by providing our dynamic, culturally diverse community with access to important services- job placement, housing counseling, English classes, and access to government programs. Almost all of our employees are bi-lingual and conversant in various languages, including Korean, Spanish, Chinese, Thai, and Japanese, and 100% of our employees are committed to providing our community members with the education and services they need to navigate within our complex, technologically advanced, and fast-paced society.

We live to serve others, and that is how we draw compassionate and talented people to our organization.

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  1. [...] Do you want to see what other steps your peers and competitors alike are taking to attract candidates? I couldn’t mention all of the comments in this post, but many excellent minds contributed. Read all the comments here. [...]

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