June 2010 19
SAS. Nordstrom. Google. Whole Foods. What do all these companies have in common beyond their brand recognition? They all made the 2010 FORTUNE 100 Best Companies to Work For. And this year at the 2010 SHRM Annual Convention in San Diego (#SHRM10), Michael Burchell, Ed. D., vice president for Global Business Development, Great Place to Work® Institute returned to talk about what exactly these 100 company’s do to make the list (last year his talk focused on the 50 Best Small and Medium Companies to Work For in America). He noted that any company has the potential to make one of these two lists, regardless of industry, employee demographics, location or work status.
Commonalities between companies that make the list
Burchell started his presentation asking, “What is the difference between a good place and a great place to work?” following that up with, “It’s not about what you do, but how you do it.” Through his company’s 20-plus years of research on this topic, Burchell found the one thing all these companies have in common: TRUST. These companies are all places where employees “trust the people they work for, have pride in what they do, and enjoy the people they work with.”
The Three Components of Trust:
- The relationship between employees and management.
- The relationship between employees and their jobs/company (pride).
- The relationship between employees and other employees (camaraderie).
Building this kind of trust enables companies to reap positive business benefits and increased productivity through increased caliber of employees, increased quality of products and increased levels of risk taking and innovation. It’s an investment, but a worthwhile one.
Well, while you were busy singing along to Hall and Oates’s “Maneater” at SHRM 2010, watching the longest tennis match in history, pacing in anxious anticipation of the premiere of “Eclipse,” or showing off your new bikini bod, lots of things were happening in the world of recruitment news and gossip this month. Let’s get right to it.
While you were busy totally seeing this coming, inexplicably getting your own YouTube channel, or showing would-be iPhone owners what waiting in line for a guilty pleasure really looks like, here’s what was happening in the world of workforce management this week…
Take Your Dog to Work Day, started by Pet Sitters International, was first celebrated in 1999 (with 300 companies participating) to celebrate the companionship of dogs and encourage people to adopt dogs from humane societies, animal shelters and breed rescue clubs. As we’ve discussed in the past, this annual event encourages employers to experience the value of pets in the workplace for one designated day, for the primary purpose of promoting pet adoptions and better the lives of shelter dogs.
I recently spoke with Dean Gualco, human resources manager and author of The Good Manager: A Guide for the Twenty-First Century Manager, a book that focuses on how managers have gone from being respected in society and trusted by their employees to the source of blame for many workplace problems today.
Gualco rallies against this new view of managers, and lays out six attributes that he thinks are essential to being a good manager: Like What You Do, Knowledgeable, Solid Organizational Skills, Work Hard, Make Work Fun, and Be a Good Person.
During our discussion, he also shared his thoughts on everything from why employees view managers' jobs as less stressful than their own, to the growing tendency to blame managers when things go awry, to the role managers play in their employees' development, to the one thing managers can start doing today to become better managers.
Below is the Q&A -- simply click the "Play" button within each to hear Gualco's answer to my question.
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