SAS. Nordstrom. Google. Whole Foods. What do all these companies have in common beyond their brand recognition? They all made the 2010 FORTUNE 100 Best Companies to Work For. And this year at the 2010 SHRM Annual Convention in San Diego (#SHRM10), Michael Burchell, Ed. D., vice president for Global Business Development, Great Place to Work® Institute returned to talk about what exactly these 100 company’s do to make the list (last year his talk focused on the 50 Best Small and Medium Companies to Work For in America). He noted that any company has the potential to make one of these two lists, regardless of industry, employee demographics, location or work status.
Commonalities between companies that make the list
Burchell started his presentation asking, “What is the difference between a good place and a great place to work?” following that up with, “It’s not about what you do, but how you do it.” Through his company’s 20-plus years of research on this topic, Burchell found the one thing all these companies have in common: TRUST. These companies are all places where employees “trust the people they work for, have pride in what they do, and enjoy the people they work with.”
The Three Components of Trust:
- The relationship between employees and management.
- The relationship between employees and their jobs/company (pride).
- The relationship between employees and other employees (camaraderie).
Building this kind of trust enables companies to reap positive business benefits and increased productivity through increased caliber of employees, increased quality of products and increased levels of risk taking and innovation. It’s an investment, but a worthwhile one.