Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Contest > Employee Engagement > Events > Health Care > Retention > Talent Acquisition

We Asked, You Answered: How Does Your Company Promote Employee Wellness?

“How isn’t it?” Is more like it…Two weeks ago, we asked you to share with us if and how your organization promoted employee health and wellness.  Aside from giving you the chance to brag about how your organization could easily give Jillian Michaels a run for her money in the fitness coaching department, we also wanted to give you the chance to share with each other creative – and often cost-effective – ideas for promoting employee wellness.

As it turns out, many of you have not just one or two, but several initiatives in place to help employees focus on improving their health – an effort that is as much a benefit to your company as it is to your workers: If implemented correctly, company-sponsored wellness programs effectively reduce company healthcare costs, employee turnover and incidences of employee absenteeism, according to Dr. Steven Williams, Director of E-Media Innovations and Business Development at the Society for Human Resource Management (SHRM), who recently presented on this topic during the Annual SHRM Conference in San Diego last month.

So what are you doing to promote employee wellness (and, in effect, cut costs)? Let’s take a look at the results…

READERS’ RESULTS: THE TOP 15 CORPORATE WELLNESS BENEFITS

With so much great feedback, it was nearly impossible to list all the initiatives individually, but several, listed below, were shared by a lot of you (see the full list of comments here):

  1. Contests – most particularly, those inspired by TV’s “The Biggest Loser,” complete with some pretty lucrative awards (including iPods and hundreds of dollars in cash) – were among the most popular ways employers are motivating employees to get healthier.
  2. In-house Weight Watchers programs offered for free or at a discount
  3. Rewards systems where employees can exchange points earned through activity for “prizes” such as spa certificates, health club discounts, or gift cards toward sports apparel shops
  4. Health living newsletters sent to employees on a weekly or monthly basis, complete with healthy living tips, exercises and recipes
  5. Online tracking programs where employees can easily log and assess their progress toward a specified goal
  6. Healthier snack alternatives to typical vending machine fare
  7. On-site fitness facilities where employees can work out solo or participate in classes (often for free)
  8. Organized sports teams or walking/running groups
  9. Cash or discounts toward healthy purchases, including  fitness gear, weight loss programs, smoking cessation programs, or participation in community run/walks
  10. On-site health fairs that include health assessments, massages and free, in-person consultations with community health professionals
  11. Smoking cessation programs
  12. Partial to full-paid health club membership fees
  13. Free health screenings and assessments, accompanied by professional advice for understanding and improving the results
  14. Employee assistance programs to help employees better their work/life balance, and providing help with everything from legal consultation to financial planning to stress management to childcare referrals.
  15. Regular “lunch-and-learn” sessions where local wellness professionals present on healthy lifestyle topics

THE BEST OF THE REST – Here, in your own words, some other interesting perks that stood out:

  • “We are getting rid of one of our coke machines and replacing it with a cooler that will hold 100% fruit juice.” - Sarah Benedum
  • “We have onsite showers for those who go out for a run during the day or bike to work.” - Kathy
  • “We’ve initiated walking groups, Weight Watchers, heart-healthy cooking demonstrations, team fitness challenges, and even a Salsa dancing class.” - Robert
  • “For the month of July we have a ‘submit a healthy recipe’ contest planned. At the end of the [company’s summer-long] walking challenge, the recipes will be compiled into a book and distributed to our employees.” - Raelene Neumann
  • “We have a Holiday Weigh In which runs from Thanksgiving week to the day after Super Bowl. The goal is to maintain or lose weight during the most challenging time of the year.” - Jane
  • “Our agency sponsors an annual Wellness Day complete with…a spa corner featuring makeovers and massage and free organic vegetable plants for all participants.” – Rachel S.
  • “One really fun wellness initiative that my company implemented is building an employee vegetable garden.” - Kathryn
  • “The company promotes healthy living by providing health conscious snacks such as granola bars, fresh fruit, nuts and more. Water, protein shakes, fruit juice and sports drinks are also readily available at no cost to employees.” - Melissa
  • “Our Fun Committee regularly organizes events for holidays, birthdays and, well, just for fun. Hat Day, High-Five Wednesday, Hula Hoop contests, Wii competitions - random, silly but fun and stress relieving.” - Carol
  • “The company donates 40% of the fundraising amounts for [community] events that their employees choose to participate in, this allows our employees to be active and also give back at the same time.” – Jennifer Bonner
  • “We…have drop-off and pick-up for our dry cleaning and a mechanic who comes on site to take care of things such as oil changes and other maintenance issues. Things like dry cleaning and auto care may not sound like a wellness issue, but when it keeps you from making additional errands with our already overloaded schedules, it reduces stress.” - Janet J.

Anything you want to add to the list? Feel free to do so in the comments section below. Otherwise, check out even more reader results in my follow-up: The 7 Habits of Highly Successful Corporate Wellness Programs.

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Our company promotes wellness with free gym memberships.

Glad to see some of our company wellness initiatives made the list! At SkillStorm, we enjoy our healthy snacks (as mentioned above!).

Trackbacks

  1. [...] through all the fabulous feedback we received after asking readers to share what their companies are doing to promote employee wellness, we noticed a few shared characteristics among the various initiatives readers [...]

  2. [...] of you appear to be promoting employee wellness for various reasons, from what you’ve recently told us. Companies like Whole Foods [...]

  3. [...] through all the fabulous feedback we received after asking readers to share what their companies are doing to promote employee wellness, we noticed a few shared characteristics among the various initiatives readers [...]

  4. [...] through all the fabulous feedback we received after asking readers to share what their companies are doing to promote employee wellness, we noticed a few shared characteristics among the various initiatives readers [...]

  5. [...] well-being.  Although only one person won the iPod, everyone who read both this post and our follow-up post walked away with some great ideas for promoting wellness at their own [...]

  6. [...] well-being.  Although only one person won the iPod, everyone who read both this post and our follow-up post walked away with some great ideas for promoting wellness at their own [...]

Stay Connected

Subscribe