August 2010 15
Due to factors like a struggling economy and advancing technology, more and more workers have been going back to school to advance or brush up on their skills and make themselves more marketable. With this in mind, we were curious as to what skills employers expect candidates to have in this economic climate, and what they’re willing to teach on the job.
If reading Amy Chulik’s recent post about how one third of employers use social media to promote their organizations – and one quarter use it to recruit and research potential employees – has you thinking that you should be doing the same, you might want to check out the recent interview between CareerBuilder’s Vice President of Corporate Marketing, Jason Ferrara, and Melissa Murray and Christina Bottis of Personified.
While you were remembering to pack your stuffed tiger for that upcoming trip (we’re looking at you, mister), throwing in a live tiger while you were at it, or breaking your nine-month silence on someone named Tiger, here’s what was happening in the world of workforce management this week…
Most American workers are satisfied with their pay, a suspicious-sounding survey shows.
How 35 Percent of Companies are Using Social Media, and What Turns Workers On — and Off — to Companies
What have companies been doing in response to tough economic times? Eating their feelings with lots of ice cream. Well, believe it or not, many companies have been busy digging into social media -- and some are finding hidden treasure. According to a new CareerBuilder survey of more than 2,500 employers and 4,400 workers, 35 percent of companies have been using social media to promote their company in some way. Let's take a look!
Of this 35 percent of companies:
- One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business.
- 21 percent are using it to recruit and research potential employees.
- 13 percent are using social media to strengthen their employment brand.
And it's not just those Fortune 500 companies getting into social media, either. Businesses of all sizes and industries report using social media to promote their companies:
- 29 percent of organizations with 500 or fewer employees
- 38 percent of companies with 501 to 1,000 employees
- 44 percent of companies with more than 1,000 workers
- The leisure and hospitality industry topped those surveyed, with 57 percent in that industry saying they use social media to promote their business. Leisure and hospitality was followed by 48 percent in the IT industry, 43 percent in the retail industry, and 41 percent in the sales industry saying the same.
Managing your company's social media strategy
So, a lot of businesses -- of all sizes -- are trying their hand at social media. The bigger question (and the one some of you may be asking yourselves) is, how are businesses managing all of this? We know involvement in social media doesn't happen magically; it takes people and time and dedication. And, judging by survey results, there's no one way of doing it:
While you were busy taking your bank-robbing business elsewhere, thankyouverymuch, doing your part to help more Americans develop heart disease, or taking some of the heat off of Dr. Laura, here’s what was happening in the world of workforce management this week…
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