Archive for April, 2011

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“Have a clear vision, communicate it and allow yourself to be challenged by it.”

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• Posted by: Mary Lorenz on April 28, 2011
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• Categories: CareerBuilder Leadership Series, Leadership Development

Social media is merely a new term for what we’ve always known about: water cooler talk. However, the talk no longer stays around the break room. Everyone’s opinions and idle chatter no longer spread only through word-of-mouth – they are going viral. Thoughts and opinions are now being posted, tweeted, updated, shared, taped, vlogged, linked to and seen by more people than ever before. What I like to refer to as ‘guerilla gossip’ has changed the landscape for marketing, forcing businesses to perk their ears up and listen to what people are saying about them. While many may believe that traditional advertising still has the greatest impact with – or more appropriately ‘on’ – consumers, the rubber actually meets the road with social media.

If your brand has no presence, no voice, no identity and no engagement with individuals on a personal level, then what are you saying about your organization? Are you conveying that it’s stuffy, afraid, not adaptable to change, rigid, or too erudite for such common interactions? Even if that’s not your intention, it may be how some people perceive your company simply because the brand isn’t in the game.

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• Posted by: Justin Thompson on April 26, 2011
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• Categories: Social Media

I remember once walking across my college campus and noticing several groups of people snickering. I looked up to find the target of their stares: A girl walking ahead of me. She was wearing a flouncy miniskirt (which was very cool at the time) and she was completely unaware of the attention of the groups of people around her — attention brought on by the fact that the back half of her skirt was accidentally tucked into the waist of her underwear for the entire world to see. Continue reading

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• Posted by: Guest Contributor: Jennifer Way on April 25, 2011
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• Categories: Employee Engagement, Insights & Trends, Social Media, Talent Acquisition, Technology

As many of you are likely aware, today is the 41st anniversary of Earth Day (I know, doesn’t it feel like just yesterday that we were celebrating its 40th?).  Around the world, people are celebrating and raising awareness of Earth Day’s mission by taking part in everything from clean air and water projects, to bike rides as they ditch their cars, to sending text messages like “TREE” to donate to green causes. This year, 1 billion people are expected to participate in various activities toward making the planet a little bit greener. The goal of this year’s theme, “A Billion Acts of Green,” is to generate a billion acts of environmental service and advocacy before the global Earth Summit 2012 in Rio.

What are business doing to take part?

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• Posted by: Amy Chulik on April 22, 2011
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• Categories: Economy, Employee Engagement, Going Green, Insights & Trends

While you were busy preparing for the long-awaited reunion with Ted, Danny, Mr. Ernst and the rest of the gang at Bar None Dude Ranch, celebrating Earth Day the way Gaia always intended it, or suddenly having a new appreciation for Rebecca Black…here’s what’ s been happening in the world of workforce management… Continue reading

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• Posted by: Mary Lorenz on April 22, 2011
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• Categories: In Review, Insights & Trends, Week in Review

Say what you will about reality TV: there are quality programs out there that are not only entertaining, but that truly enrich people’s lives. Just ask Shelly Sun, CEO and co-founder of BrightStar Care, one of the nation’s fastest growing private healthcare companies. Continue reading

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• Posted by: Mary Lorenz on April 22, 2011
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• Categories: Building a Best Place to Work, Employee Engagement, Retention, Talent Acquisition

SPECIAL GIVEAWAY: See how you can get a free copy of one of two best-selling leadership books! See contest details below!

GUEST CONTRIBUTOR: Authored by Lisa Orrell. Orrell is known globally as The Generation Relations Expert. She is the author of the top-selling books Millennials Incorporated and Millennials into Leadership. Continue reading

• Posted by: Guest Contributor on April 21, 2011
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• Categories: Generational Hiring, Guest Contributor, Leadership Development, Retention, Talent Acquisition

Workplace bullying has been getting a lot more attention in the media lately after some high-profile bullying cases have come to light — but the issue is unfortunately not a new one. After all, the Workplace Bullying Institute has been around since the early 1990s for a reason, and many states have been in the process of trying to pass legislation against workplace bullying since 2003 (none yet with any success). Continue reading

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• Posted by: Amy Chulik on April 20, 2011
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• Categories: Benefits, Employee Engagement, Employee Wellness, Survey Results

It’s dangerous — and often inaccurate — to generalize generations’ workplace preferences and behaviors. Many hiring managers, however, are still clinging onto generational stereotypes, particularly of the oft much-hyped Millennial generation (those workers born between 1980 – 1995) — stereotypes that Millennials themselves have moved well beyond since first entering the workplace in the last several years. Continue reading

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• Posted by: Sanja Licina on April 19, 2011
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• Categories: Economy, Employee Engagement, Generational Hiring, Talent Acquisition

Feel pressure to add social media to your recruitment mix?  Chances are you’ve been putting it off for one or all of these four reasons:

Lack of urgency – Existing responsibilities claim priority over new developments.
Impact – You can’t predict an earth-shattering ROI, so it’s difficult to sell up the chain. Continue reading

• Posted by: CB Staff Writer on April 19, 2011
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• Categories: Social Media