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Turn Every Employee Into a Spokesperson

Amber Naslund“Every customer is a potential reporter, and every employee is a potential spokesperson.”

Such is the overall message in The Now Revolution: 7 Shifts To Make Businesses Faster, Smarter & More Social.

Written by renowned social media and business strategists Amber Naslund and Jay Baer, The Now Revolution addresses how the prevalence of social media, 24/7 news access and “a globally interconnected world” is calling for businesses to revolutionize the way they treat both customers and employees.

“We used to argue whether or not we needed websites, now not having one is inconceivable,” Naslund recently told me over email, in reference to how businesses are still slow to create an effective social media strategy, despite its increasing importance as a business tool.

Recognizing this challenge, she and Baer set out to create a “playbook” with seven shifts businesses need to make today in order to stay competitive. Two of these shifts in particular – “find talent you can trust” and “organize your armies” – tackle how employers can find the right people to keep up with today’s fast-paced business world, and how they can then effectively turn those people into brand advocates.

“Employers need to educate their teams about the potential and opportunity on the web – not just in marketing, but in customer service, research, competitive analysis, etc.,” Naslund says in reference to how business can influence their employees to become potential marketers.

Social Media is a Means, Not the End
While not having a social media presence isn’t a deal-breaker for businesses in order to be successful, Naslund tells me it definitely means missing opportunities in a world that’s increasingly reliant on social media to connect with customers, employees and business partners.

But make no mistake: The Now Revolution isn’t a social media book. It’s a business book. “The goal [for businesses today] is not to be good at social media. The goal is to be good at business, and social media can support that,” Naslund says.

Next month, Naslund will discuss how small businesses can accomplish both for a new webinar, Social Media for Small Businesses. Check back here later in the week to see my full interview with Naslund, in which she reveals more about her book and what to expect from her July 12 webinar.

(Update: Check out my full interview with Naslund here or see the webinar – now available as a free download.)

Want to know more? Social Media for Small Business is now available for a free download! Learn as Amber Naslund, VP of Social Strategy for Radian6, discusses the unique challenges small businesses face – as well as the unique benefits they have – in an increasingly social world. Learn what you need to know now to grow your business by leveraging new social technologies.

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
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