Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Candidate Sourcing > Talent Acquisition > Video

Why Video? 6 Benefits of Making Video Part of Your Recruitment Mix

Not only is video a dominant form of communication; it is proven to be influential, as well.  Consumers are not just viewing content, but absorbing it, and letting themselves be swayed by it. When it  comes to recruiting, potential and current employees are the customer, and the companies they choose to work for are the products they invest in.

With that in mind, employers need to consider the way users consume information as they evolve their recruiting strategies. Between employee testimonials, executive interviews, facility tours and special event footage, online recruitment videos help answer the following crucial questions job seekers have when deciding to apply for a position.

Why should you invest in using online video for recruitment? Consider the following benefits:

Benefits of Recruitment Video

  1. Increase your ROI: As technology gets more sophisticated, producing and housing online videos becomes increasingly cost-effective – even more so when you consider the high level of engagement and interest online videos generate over static text. You can also get a lot of mileage out of these videos by distributing them over multiple channels – and encouraging employees to share them with friends and over social media.
  2. Stay competitive: As video increases its dominance as an online communication tool, recruiters who stick with text-based career sites and even text-oriented social networks will find themselves overshadowed by competitors who are using this medium to reach potential employees.
  3. Widen your audience reach: As noted earlier, 178 million internet users watched online video for an average of 16.8 hours per viewer in June 20111.  Video’s popularity as a source for information is only growing, and it is reaching wider audiences on a broad scale, representing the opportunity for employers who use this medium to reach out to a larger, more diverse candidate base.
  4. Strengthen your employment brand: No other medium so completely enables you to showcase your organization and truly make it stand out. Videos help you communicate your employment brand more clearly than any other medium, because potential recruits get to “see, feel, and hear” what it’s truly like to work at your organization from the employees and leaders themselves.
  5. Get higher response rates: According to CareerBuilder internal data, job postings with video icons are viewed 12 percent more than postings without video. On average, CareerBuilder customers receive a 34 percent greater application rate when they add video to their job postings.
  6. Eliminate irrelevant candidates: Videos allow outsiders to decide for themselves if they are a fit for your organization – by enabling them to “meet” your employees and executives, tour the facility and get a feel for what life is truly like at the organization. A good recruitment video covers the most crucial questions job seekers have about why they should apply for your organization. Once job seekers understand what it means to work and be successful at your company, those who do not possess the relevant skills or see themselves as a cultural fit will be dissuaded from applying. As a result, they’ll effectively weed themselves out (saving you the trouble of doing it later).
Online Video
Want to learn more about using online video to create a virtual candidate experience? Download CareerBuilder’s e-book, Streaming Talent.

Already using video in your recruitment mix? What other benefits have you seen for your organization?

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
1 comments
Brad Farris
Brad Farris

We're big fans of video for recruitment ads for many of the reasons you mention. So much better a qualifying candidates when they get to see you, and your culture right there on your ad. Especially good for those doing continuous recruiting.

Brad

Trackbacks

  1. [...] more applications. The number goes up to 34 percent when the job posting is accompanied by a recruitment video. Why? Videos help you communicate your employment brand more clearly than any other medium, because [...]

  2. [...] more applications. The number goes up to 34 percent when the job posting is accompanied by a recruitment video. Why? Videos help you communicate your employment brand more clearly than any other medium, because [...]

  3. [...] employee testimonial videos. Recruitment videos with employee testimonials are the next best thing to getting employees face-to-face with candidates [...]

  4. [...] employee testimonial videos. Recruitment videos with employee testimonials are the next best thing to getting employees face-to-face with candidates [...]

  5. [...] job posting, which can increase applications by 13 to 21 percent, as well as icons linking to any recruitment videos you might have.  According to CareerBuilder internal data, job postings with video icons are [...]

  6. [...] CareerBuilder customers receive a 34% greater application rate when they add video to their job postings. But what do those videos convey about the company’s employment brand? [...]

  7. [...] CareerBuilder customers receive a 34% greater application rate when they add video to their job postings. But what do those videos convey about the company’s employment brand? [...]

  8. [...] more applications. The number goes up to 34 percent when the job posting is accompanied by a recruitment video. Why? Videos help you communicate your employment brand more clearly than any other medium, because [...]

  9. [...] Studies have shown that employers using recruiting videos received a 34% greater application rate. [...]

  10. [...] Studies have shown that employers using recruiting videos received a 34% greater application rate. [...]

  11. [...] Studies have shown that employers using recruiting videos received a 34% greater application rate.So, an even better thought is to post a video directly from your hiring manager. The average job seeker spends less than 30 seconds reviewing a posting. Sites with more compelling and content-rich job descriptions can reach upwards of four minutes on a posting — that is due in large part to the pictures and video employers put up there. [...]

  12. [...] Why Video? 6 Benefits of Making Video Part of Your Recruitment Mix Not only is video a dominant form of communication; it is proven to be influential, as well.  Consumers are not just viewing content, but absorbing it, and letting themselves be swayed by it. When it  comes to recruiting, potential and current employees are the customer, and the companies they choose to work for are the products they invest in. [...]

  13. [...] funny and inventive employer branding videos in your job postings, as research from CareerBuilder shows that jobs postings with video receive a 34% greater application – and research from HBR in [...]

  14. [...] with a ‘b’) visitors a month – people love consuming video content; this could explain why recruitment videos perform so well. According to CareerBuilder internal data, job postings with video icons are [...]

  15. [...] networks to “share” company news, promote ‘jobs of the week,’ recognize employees, share recruitment videos and have a two-way conversation with candidates (see number 1, [...]

  16. [...] networks to “share” company news, promote ‘jobs of the week,’ recognize employees, share recruitment videos and have a two-way conversation with candidates (see number 1, [...]

  17. [...] une étude de Careerbuilder, des offres d’emploi contenant une vidéo sont davantage lues (+12%) que celles sans. De même, [...]

  18. [...] its not just fun and games. According to CareerBuilder, job postings with video receive 12 percent more views, and a 34 percent increase in applications. [...]

  19. [...] Studies have shown that employers using recruiting videos received a 34% greater application rate.So, an even better thought is to post a video directly from your hiring manager. The average job seeker spends less than 30 seconds reviewing a posting. Sites with more compelling and content-rich job descriptions can reach upwards of four minutes on a posting — that is due in large part to the pictures and video employers put up there. [...]

  20. [...] Studies have shown that employers using recruiting videos received a 34% greater application rate. [...]

  21. […] 7-Second Recruitment Video: If the idea of making a standard two- to three-minute recruitment video is too daunting, consider using Vine, which limits all posted videos to seven seconds. With Vine, a […]

  22. […] The seven-second recruitment video: If the idea of making a standard two- to three-minute recruitment video is too daunting, consider using Vine, a mobile service that lets users capture and share looping […]

  23. Trackback says:

    Great

    Im curious about how much it costs to start websites such as Facebook or Twitter. I have been thinking about starting a website for a while now, but i feel as though the initial prices that website design firms give you are for a very low tech and spar…

  24. Trackback says:

    Maybe…

    The Firefox updated tab comes up everytime i start firefox. What do i do to stop it?

  25. Trackback says:

    Good info

    Why does Firefox not work since I downloaded yahoo instant messenger?

  26. Trackback says:

    Maybe…

    Since the MSM is totally skewed, what blogs/websites have you found that give you information that the MSM ignores?.

  27. bets says:

    … [Trackback]

    [...] Read More Infos here: thehiringsite.careerbuilder.com/2011/09/01/why-video-6-benefits-of-making-video-part-of-your-recruitment-mix/ [...]

  28. … [Trackback]

    [...] Informations on that Topic: thehiringsite.careerbuilder.com/2011/09/01/why-video-6-benefits-of-making-video-part-of-your-recruitment-mix/ [...]

  29. Trackback says:

    I like your blog

    What is the easiest way to copy my WordPress blogs to a new hosting company?

  30. blogging says:

    … [Trackback]

    [...] Informations on that Topic: thehiringsite.careerbuilder.com/2011/09/01/why-video-6-benefits-of-making-video-part-of-your-recruitment-mix/ [...]

  31. services you provide. you can pick two

    or three of the ways to earn cash writing blogs above and give them a try. eventually you’ll learn what works best for you and then you can concentrate your efforts on the things that earn you the most money. blogging

  32. Google says:

    Google

    Check below, are some totally unrelated internet sites to ours, nonetheless, they may be most trustworthy sources that we use.

  33. […] on your blog, such as an office tour, a day in the life etc… as studies show, including this one from Careerbuilder which shows that job postings with video are viewed 12% more than postings without and jobs ad receive a 34% […]

  34. […] CareerBuilder customers receive a 34% greater application rate when they add video to their job postings. But what do those videos convey about the company’s employment brand? […]

  35. […] CareerBuilder customers receive a 34% greater application rate when they add video to their job postings. But what do those videos convey about the company’s employment brand? […]

  36. […] CareerBuilder customers receive a 34% greater application rate when they add video to their job postings. But what do those videos convey about the company’s employment brand? […]

Stay Connected

Subscribe