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Employee Engagement > Employment Branding > Social Media > Sourcing > Talent Acquisition

You Can Talk and Listen at the Same Time

Are you listening to your social media sites?Many companies are making great strides in social media recruiting. This is good – social media is an excellent place to find passive and active candidates, and connect with them on a more personal level.

In addition to talking on social media, are you listening? Listening is a key strategy for engaging with individuals on social media. In order to maximize the benefit, you should follow these steps to listen efficiently.

  1. Comb through reviews on social media and job feedback sites.  In addition to your Facebook and Twitter accounts, sites like Jobitorial (formerly Jobvent) and Glassdoor can help you figure out if your employment branding strategies are working. Jobitorial and Glassdoor feature anonymous reviews of your company from employees and potential employees. Jobitorial offers employee perspectives, and Glassdoor gets further in-depth by including salary information, interview feedback and more. Both sites offer rankings one through five.
  2. Look for negative and positive patterns. Do employees consistently feel that the benefits are great? Do they think the interview process was lengthy and cumbersome? Are the salaries fair? Track these patterns and make adjustments internally, if needed and feasible. To be even more strategic, check in on specific dates and update your spreadsheet or tracking document to see how things have changed.
  3. Use the patterns to inform your employment branding strategy. Maybe job seekers are saying that your four-hour interview process is daunting. Can you change it? Experimenting with it might result in happier job seekers and a better employment brand overall.
  4. Take stock of employee reviews and see what can be changed. Are employees from one location all complaining about a manager? Maybe you need to talk with the manager about his/her work style. Are all the employees incredibly happy with the office vacation policy? Maybe this is something that should be touted more to interviewees and potential employees! You can uncover benefits you didn’t even know you had, just by listening.
  5. Look at consumer sites, too. If your company offers a consumer service or product, checking in with review sites like Yelp can help you see how your employees are faring. Traditionally, happy employees are happy to provide good customer service. Problems may indicate areas for improvement in your management or training styles.
  6. Monitor other social media commentary to get the full picture. Sites like Socialmention and Klout can provide insight into what people are saying about you on social media as well as how you are performing. These insights can give you focus areas and direction for your social media strategy.

To get the most out of your social media endeavors, incorporate listening fully into your strategy! What are some of your favorite “listening” sites?

Kristin Clifford

About Kristin Clifford

Kristin Clifford is a marketing professional and pop culture enthusiast. Follow her on Twitter at @kristincliff.
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