Is your recruitment process based on what you know about job seekers…or what you think you know about job seekers?
If there’s one thing over 15 years of in-depth research on job seeker behavior and perceptions have taught us, it’s that now, more than ever, experience matters when it comes to the ability to drive quality candidates to apply for your open positions.
A recent CareerBuilder and Inavero study revealed that top talent wants to engage with prospective employers and experience what it’s like to work for their company before they decide to apply to a position – and they’re increasingly utilizing emerging technology to do it.
How do job seekers really see you? Three questions to ask
If you’ve never taken a step back to consider the experience you offer candidates – from their perspectives – it’s time to do so now. Below are three forms of emerging media candidates utilize today to find opportunities and research potential employers. In effect, they also provide employers the opportunity to interact with and engage with job seekers on their terms. The following exercises will help you see the experience you’re providing candidates – from their point of view.
- Are You Mobile Friendly? Try searching for jobs at your company from your mobile device. Is your company’s career site “mobile-friendly” and easy to navigate? Are the pages easy to view and read? Can you easily search for and retrieve opportunities and information about your company? The rate at which people are using mobile devices to exchange information is growing exponentially – and it’s showing no signs of slowing down. If you don’t have a ‘mobile-friendly’ website that enables easy navigation and viewing, you’re missing out on a crucial opportunity to reach the growing number of job seekers who search for – and share – opportunities and information on their mobile devices.
- Do You Engage on Video? Enter the term “work at [your company]” on YouTube. Then do the same for your competitors. If you were a candidate, which company would capture your attention more? As the fastest-growing medium for consuming content, videos have an ability to engage candidates and tell a more complete story that is unmatched by any other medium. They are also easy-to-create and can live on nearly any platform by which job seekers search for jobs (job boards and search engines, social networks, company websites, etc.). From “day in the life” videos” to employee testimonials, video gives companies an edge in offering job seekers a peek into the experience of what it’s really like to work for an organization.
- Are You Social? Enter the term “work at [your company]” on Google. If you were a candidate, would you be impressed by what comes up? Now do the same for your competitors. How does your company stand out in the social space? (Or does it stand out at all?) Social media is where all of the above come together. Social networking is now the number one reason people go on the Internet, providing employers the opportunity to reach job seekers where they are truly engaged. What’s more, they can utilize social media to reach job seekers on their mobile devices and share video content with them as well (as discussed earlier).
Perception is reality when it comes to your employment brand. Only when you take a step back and truly evaluate the experience you’re offering candidates the way they see it – especially as it compares to your competitors – can you then move forward and create a more compelling reason to drive candidates to your company.
Beth Prunier is an Area Vice President at CareerBuilder, LLC, where she is responsible for sales strategies and revenue growth within the Enterprise Sales Group. This includes field sales people as well as in inside sales team in Chicago. In her role, she covers a variety of Fortune 5,000 companies located throughout the Northeast.
Exclusive webcast: Join CareerBuilder’s Area Vice Presidents Chuck Loeher and Beth Prunier on Tuesday, December 6 at 11 am CST for Future of Recruiting: Are You Prepared for What’s Ahead? In this complimentary webcast, recruitment experts Loeher and Prunier will discuss the changing recruiting environment, how employers are responding and what you can do now to position your own firm for long-term, sustainable growth. Learn more or register here.