Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Monthly Archives: December 2011

Head-Turning Workplace Stories of 2011

The Most Head-Turning Workplace Stories of 2011

It was the best of after-work happy hour, it was the worst of “if my co-worker gives me the side-eye again, I am quitting on the spot” — or so the ancient saying goes. A lot happened in the workplace in the last 12 months, not the least of which involved Occupy Wall Street and the death of Steve JobsContinue reading >>

By in In Review

The future of recruiting

Back to the Future (of Recruiting): Is Your Company Prepared for What’s Ahead?

In CareerBuilder’s recent webinar, Future of Recruiting, hosted by Beth Prunier and Chuck Loeher, area vice presidents at CareerBuilder, it became clear just how much recruitment has changed since — well, since shows like M.A.S.H. (you ‘ll just have to listen to know what I mean).

The way we consume our information is more fragmented, because we have so many places to get it.   Continue reading >>

By in Insights & Trends, Retention, Talent Acquisition, Talent Management, Webinars


Looking Back: CareerBuilder’s Top 10 Posts of 2011

Yesterday we released our 2012 Job Forecast, including some of our employment predictions for the New Year. But, before we jump into the future, let’s take a look back at the most read posts of 2011:

2011_Review_The_Hiring_Site#1 – Workplace Bullying and Your Employees: What Can You Do?
Published April 20, 2011 by Amy Chulik, contributing editor for The Hiring Site 

A newly released CareerBuilder survey reveals that workplace bullying is still happening. We share 6 tips to help your company work toward a bully-free workplace.

#2 – Search and Review Candidates – Faster and More Efficiently with ResumeFlip
Published July 14, 2011 by Stephanie Gaspary, editorial director for The Hiring Site

Easily flip from one resume to the next with CareerBuilder’s enhanced Resume Database. You’ll view full, complete resumes – the way candidates want you to see them – instead of just generic-looking resume summaries.

#3 – 10 Global HR Trends for 2011 and How to Manage Them
Published March 17, 2011 by Amy Chulik, contributing editor for The Hiring Site

Howard Wallack, the Director of Global Member Programs for SHRM, discussed 10 global HR labor trends for 2011 at HRPA 2011 and how companies can best manage them.

By in In Review, Talent Acquisition, Talent Management

2012 hiring outlook

2012 Hiring Outlook: Cautiously Optimistic, Plus 4 Trends to Watch

Employers expect to add new jobs in the New Year, but are waiting to see how the economy shapes up before turning up the volume on hiring, according to CareerBuilder’s annual job forecast. Nearly one-in-four hiring managers plan to hire full-time, permanent employees in 2012, similar to 2011. Employment trends among small businesses, which account for the majority of job creation in the U.S., are expected to show some improvement over last year. Continue reading >>

By in Forecasts, Insights & Trends

Test Your Employment Brand

Five Tests of a Strong Employment Brand: Does Your Company Get a Passing Grade?

Test Your Employment BrandThere’s been a lot of discussion lately over how employers can navigate the growing skills gap in the American workforce. In addition to adjusting compensation levels, retraining workers and refocusing recruiting efforts, one of the most effective ways employers can help ensure they bring in the qualified candidates they need is one they should already be doing: strengthening their employer brand.

Companies like Pepsico and AT&T have recently begun their own employer branding campaigns with the aim to build awareness about what it means to work for them and attract more relevant candidates to their open positions. Already known for their strong consumer brands, these companies realize having a strong employment brand as well will give them an edge in recruiting the most in-demand workers by positioning them as an “employer of choice” in the eyes of quality job candidates.

So then what, exactly, constitutes a “strong” employer brand? Generally, there are five ways to tell if an employer has an employer brand that effectively communicates the right message to the right audiences, according to Keith Hadley, Senior Director of Employment Branding Services at CareerBuilder. Below is a checklist you can apply as you evaluate your own employment brand.

Five Tests of a Strong Employment Brand

  1. Is it attractive? Are the benefits and opportunities you offer attractive to potential job seekers? In order to answer this question, you first need to consider your audience. Keep in mind that workers’ wants and needs vary depending on age and situation. For example, while younger workers might seek employers who offer ample advancement opportunities, older workers might be more focused on flexible schedules and retirement benefits. Rather than having a one-size-fits-all marketing strategy, tailor your message to speak to and attract different audiences.
  2. Is it authentic? Do you practice what you preach? Your brand should reflect the authentic work experience at your company; otherwise, I guarantee you people will find out: Thanks to sites like Yelp and Glassdoor, where employees discuss and rate their employers anonymously, it’s virtually impossible for companies to hide their true employer brands today. Not convinced? Search your company on one of these sites to see what people are saying about you. If you don’t like what you see, go straight to the source to see where you can make changes. Host an open forum to generate honest discussion and feedback or utilize employee surveys to find out your organizations of strength as well as opportunities for improvement.
  3. Is it embraced? Does everyone – from the top down – believe in the brand and live it each day? A brand is an extension of the vision your leaders have for you as an employer. A well-defined employment brand aligns employee and management expectations so that promises made during the hiring process are delivered. Therefore it is critical your leaders work each and every day to deliver on these promises and reinforce the brand.

By in Employment Branding, Talent Acquisition


Not Getting the Right Candidates? You May be Due for a Facelift

FaceliftYou don’t know what you’re doing wrong: You’ve spent hours writing a lovely, heartfelt job description, you’ve painstakingly posted it on CareerBuilder and taken advantage of all our free job posting tools, and you’ve even managed to pop thank-yous in the mail to everyone who’s applied — but you’re still not getting the right candidates.

Wait, that’s not usually how it happens? Oh, right. You’ve been given the task to post a job on top of your million other tasks, and you were supposed to do it yesterday, there’s no way you have time to personally respond to every candidate, and that job description is turning out to be more “heartache” than “heartfelt.” But that last “not getting the right candidates” part? Yeah, that’s pretty accurate — particularly during the holidays and 2012 recruitment preparations. So, what can you do?

It’s the little things

You know the cliché that little things can really make a big difference? Well, with job postings, that’s actually true. While you may think you have a perfectly fine job posting, you may actually be missing key information, using terms candidates aren’t searching for, or leaving candidates clueless about your company culture or benefits — or something else entirely. It may be something very fixable, but just out of your reach.

The majority of job seekers spend less than three minutes viewing a job posting–so you can’t take chances with your first impressions. We’ve already talked about the cost of a bad hire, and tips for attracting better hires, but beyond that, sometimes you just want an expert to step in and do the work for you. If so, Job Enhancement may be smart for you to consider.

By in Employment Branding, Selection, Talent Acquisition

Bad hires cost employees money

What’s the True Cost of a Bad Hire?

They may not have experienced the type of PR nightmares that Netflix experienced from its ill-conceived decision to launch Qwikster or Yahoo! Inc. saw after firing CEO Carol Bartz over the phone, but two-thirds of American companies say they’ve made business mistakes this year they wish they could take back. Those mistakes, according to a new survey, came in the form of bad hires, the results of which ended up costing them in more than just bruised egos.

According to a new CareerBuilder survey on the cost of a bad hire, 69 percent of employers reported that bad hires lowered their company’s productivity, affected worker morale and even resulted in legal issues.

Forty-one percent of companies estimate that a bad hire costs more than $25,000, and one in four said it costs more than $50,000.

While some mistakes are beyond the hiring manager’s control, there are ways to avoid hiring the wrong person. “The more thoroughly the candidates are vetted, the less likely they will be a poor match,” says Rosemary Haefner, vice president of human resources at CareerBuilder.

Haefner advises employers to allow job candidates the opportunity to meet as many employees in the department as possible – especially if they will work closely together. Also, candidates should provide ample evidence to show they have the skills and work experience required for the position.

Hiring mistakes happen…but why?

By in Insights & Trends, Survey Results

Pat Connolly President of Sodexo Health Care

CareerBuilder Leadership Series: Spotlight on Patrick E. Connolly, President, Sodexo Health Care Market

Pat Connolly President of Sodexo Health Care“Making our people the most valued asset in our company is everyone’s responsibility.”

Patrick E. Connolly, President of Sodexo Health Care Market, discusses the qualities he looks for in employees – and how these qualities contribute to his organization’s success.

Can you tell me about your philosophy as it relates to people and their impact on your daily business?
Almost all of the services we provide can essentially be commoditized to some extent. This is one reason we focus on people as the essence of how we deliver an experience. It’s about the patient’s and the resident’s experience, their family’s experience; and the hospital’s staff experience. Whether or not we serve turkey or chicken has minimal bearing on whether we make things better for them. It’s our people who make things better for them. Since the beginning, we’ve been focused on improving the quality of people’s lives. And it’s the people in our organization who make that happen.

What do you do and how do you engage with and relate with your employees?
The majority of my job is internal communications and messaging, direction-setting strategy. I invest a large amount of my time inserting myself in situations where I can make sure that the people know what the message is and what’s expected. For example, I do open forums as a way to make sure of that. Sitting down with 15 to 20 managers at a time, just me and them—no bosses, no format. Open, honest, unfiltered conversation around how I view our work, what I expect the rest of the organization to be like, and how they see it and what they expect.

What are the most important leadership lessons you’ve learned?
Authenticity in leadership is really important to me. Bringing your genuine self to work is really important. And, we’re inclusive of everybody’s perspectives. I believe that you have to build teams of diverse people, in order to be as successful as you’re going to be.

By in Leadership Interviews

Employee surrounded by falling gifts at the office

Office Holiday Cheer Outlook: More Merry, More Bright for 2011

The holidays are upon us, and you know what that means: A lot of wide-eyed excitement, crackling fires, fresh-baked treats, gatherings with loved ones, snowball fights, and more perks at work like bonuses, parties and gifts.

Wait, what was that last part? More perks in the workplace, just in time for the wallet-emptying tendencies of the holidays? Yes — but just how much extra merriment will workers see this season? Continue reading >>

By in Infographics, Insights & Trends, Survey Results, Talent Management


Are You Ready for Some Office Football?

In a typical football game, each team has 11 players on the field and at least 50 more suited up on the sidelines. That’s a lot of people to manage! The players all need to have highly developed specialties, and football coaches are always on the lookout for athletes who can fill these roles perfectly.

When you’re hiring, experience is very important. Continue reading >>

By in Candidate Sourcing, Social Media, Talent Acquisition

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