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Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
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This is a very interesting trend, a new way of looking at toolsets that continue to evolve. I am looking forward to the education that will make the shift effective. I can't recall how I communicated at work prior to email. I do remember two friends who worked for AT&T in the early 80's creating a way to send text across town from one modem-equipped PC to another - and figured that looked stupid; just pick up the phone! Joke was on me...

I should, of course, have said "I cannot see a time when externally it will not still be an essential channel of communication"

Whilst I can see the sense in banning internal email (stopping lazy employees sending messages to the person next to them or mass mailing 'interesting' images of a redneck multi-storey trailer site, the Queens' face made out of type or a smoking dog) I cannot see a time when externally it will still be an essential channel of communication. My own business relies on email. I can have a vital document with me and printed out within a minute of having a conversation over the phone. I would be a fool to contemplate doing it any other way.

I can't argue that a lot of useless emails get sent out on a day to day basis, but, as a gmail user, I find it incredibly useful for storing information and keeping a record of what is where and when etc.

There are certainly other programs that offer similar functionality, but I like how it's all together.

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