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Employment Branding > Selection > Talent Acquisition

Not Getting the Right Candidates? You May be Due for a Facelift

FaceliftYou don’t know what you’re doing wrong: You’ve spent hours writing a lovely, heartfelt job description, you’ve painstakingly posted it on CareerBuilder and taken advantage of all our free job posting tools, and you’ve even managed to pop thank-yous in the mail to everyone who’s applied — but you’re still not getting the right candidates.

Wait, that’s not usually how it happens? Oh, right. You’ve been given the task to post a job on top of your million other tasks, and you were supposed to do it yesterday, there’s no way you have time to personally respond to every candidate, and that job description is turning out to be more “heartache” than “heartfelt.” But that last “not getting the right candidates” part? Yeah, that’s pretty accurate — particularly during the holidays and 2012 recruitment preparations. So, what can you do?

It’s the little things

You know the cliché that little things can really make a big difference? Well, with job postings, that’s actually true. While you may think you have a perfectly fine job posting, you may actually be missing key information, using terms candidates aren’t searching for, or leaving candidates clueless about your company culture or benefits — or something else entirely. It may be something very fixable, but just out of your reach.

The majority of job seekers spend less than three minutes viewing a job posting–so you can’t take chances with your first impressions. We’ve already talked about the cost of a bad hire, and tips for attracting better hires, but beyond that, sometimes you just want an expert to step in and do the work for you. If so, Job Enhancement may be smart for you to consider.

More searches, clicks and applications? Yes please

Job Enhancement is like a facelift for your job postings. How it works is simple: CareerBuilder’s search technology experts analyze your job posting and add in the most relevant keywords, reprioritize the information you present to job seekers, and create compelling, clear, and competitive content (read: do all the work for you because your time is limited — and valuable. And hey, this is their actual job). The result? More relevant job searches, views, and quality applications. You can watch this short video to learn more, or ask any questions you might have about how it works in the comments below.

Clients who use Job Enhancement for their job postings have seen a 73 percent increases in search results, 45 percent increases in clicks on their job postings, and 40 percent more applications. Not too shabby!

Are you the recruiter or hiring manager who needs more time in your day and better candidates, fast?Job Enhancement is one way to see a rapid improvement in your job posting performance while taking some weight off your workload.  Get it here. If you prefer the DIY approach, check out our many job posting tips.

Either way, if you’ve got 10,000 spoons when all you need is a knife (thanks Alanis), remember that sometimes it’s the small changes that really do make a big difference in your job postings’ performance.





Amy K. McDonnell

About Amy K. McDonnell

Originally hailing from Ohio, Amy is the editorial manager on the content services team and has been with both CareerBuilder and the city of Chicago for nearly a decade. She writes on a range of recruitment topics on The Hiring Site, striving to bring a dose of clarity and humor to sometimes complicated issues around employee attraction, engagement and retention. When she's not working, Amy spends as much time as possible reading, pretending to be a chef, writing short stories, eating Nutella out of the jar, waiting for CTA buses and trains, going to see her favorite bands live, and spending time with people who inspire and challenge her.


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