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How Do Fortune 500 Companies Use Twitter to Recruit? See for Yourself!

Facebook is always in the news, boasting over 800 million active users, but Twitter cannot be ignored. Not only is it a great complement to other social platforms, it’s perfect for injecting quick bursts of relevant info, career opportunities and job seeker advice  to a large following. The platform also lends itself to one-on-one interaction and a variety of ways to share and cross-promote other accounts, making it a viable option for recruitment and employment brand building.

Instead of providing a list of how-to’s and best practices, today we’re going to let some of the largest, most well-known and respected brands show you how it’s done – starting with the number one rank holder on the Fortune 500 list.

1. Wal-Mart Careers: @WalmartCareers – 8,788 followers*

As any community manager is sure to tell you, the larger a community gets, the more daunting it becomes. We’re always tickled pink when a major corporation takes the time to interact with followers and share job seeker tips.

2. GE Careers: @GECareers – 5,601 followers*

For companies with more than one careers account, GE shows us how to bring it all together: Twitter lists. They have a single list encompassing all nine of their careers accounts, making it easy for followers to find industry-specific accounts or peruse all jobs at once. Another list follows eight “GE People,” giving job seekers a unique peek into what their culture is all about.

3. Bank of America: @BofA_Careers – 14,762 followers*

Perhaps one of the reasons this account is so successful is Bank of America’s inclusion of a social media page on their site, helping people to find a Bank of America account that offers the specific content they’re looking for. On Twitter, they even take the time to respond to individual job seekers and encourage them in their career search.

4. AT&T Jobs: @attJOBS – 8,187 followers*

AT&T also has a social media page on their website. While their Twitter account consists of more job listings than it does custom content, it works within their overall Twitter strategy (since it is just one of many accounts). And they still take the time to share posts and videos about their culture and people.

5. Microsoft Recruiting: @MicrosoftJobs – 9,117 followers*

Just one of their five careers accounts, this account exemplifies one of the most important things about a Twitter account: content sharing. While content doesn’t generally live on Twitter, this account is backed by armloads of unique content from their blog, which they share between job opportunities.

6. Jobs at Intel: @JobsAtIntel – 11,976 followers*

Intel isn’t afraid to get personal with their followers, Tweeting not only job opportunities, but working-life content from saving for retirement to their great benefits.

7. Disney Corp Jobs: @TWDCjobs – 16,079 followers*

This account focuses one of Disney’s business units, but it plays nicely with other accounts, directing lost followers to the correct handle and cross-promoting compelling information.

8. Life at Google: @googlejobs – 132,443 followers*

Google does a fantastic job of living up to its bio, promising followers conversations about “job opportunities, offices, culture and life at Google.” And in addition to sending out simple Tweets, they’ve taken the opportunity to share video that provides a visual of one international office.

9. Aon Careers: @aoncareers - 2,071 followers*

While online conversation is great, in-person recruiting events can make a big difference when connecting with entry-level candidates. Aon Careers uses Twitter to promote job opportunities and also cross-post it’s campus careers handle in hopes of meeting soon-to-be grads offline.

Aon Careers on Twitter

*Follower count as of 1/24/2012

Want more examples of Fortune 500 companies using Twitter to recruit? Check out our follow-up post here!

Image: Star Group



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