As your company grows, make sure it doesn’t leave behind the culture that makes it so great.

Organizational culture is one of those things that you don’t really notice – or appreciate – until it’s gone. Unfortunately, losing sight of one’s organizational culture is a common side effect of growth: You get so busy growing your business, you tend to forget about working to maintain the unique workplace culture you established as a smaller business.

Maintaining culture through growth is a difficult – but necessary – effort. Recognizing this, CareerBuilder and Inc. recently created “Geared to Growth: Building an Infrastructure for the Long Haul,” a new report designed to help companies deal with the common challenges that accompany organizational growth.

The following excerpt from “Geared to Growth” offers three tips to ensure that as your business grows, your culture doesn’t get left behind.

Dealing with the Cultural Issues Growth Brings
Although it’s nearly every company’s goal, growth doesn’t always bring with it positive change. Unless your company is prepared for the accompanying cultural shifts, growth can spark serious disruptions in your organization. Here are some tips for dealing with the changes growth can bring:

Account for emotion. Businesses often encounter particular emotional resistance to changes in the decision-making process, not only in the C-suite but throughout the organization. “In my experience, it hasn’t been as hard for the CEOs as it has been for the next level down,” says Barbara L. Davidson, Ph.D., a change management consultant and faculty member at Villanova University.

Prepare the entire organization for change. For that reason, it’s essential to prepare everyone in the organization for change and solicit staff input on growth plans before they’re put in motion. “It doesn’t guarantee failure, but it’s a set-up for failure if you don’t involve representatives from all functional areas and all levels of the organization in actually helping to design the change as well as execute it,” Davidson says.

Communicate the vision. Communicate the company’s organizational objectives and the impact those goals will have on employees’ responsibilities, job performance expectations, and prospects for advancement or new opportunities. Make sure they understand their roles in upcoming changes and are motivated to meet the challenges growth brings. That’s a critical strategy for maintaining their sense of investment in the company’s growth.

What does your organization do to foster culture?

Want to know more? View previous excerpts from “Geared to Growth” here, here and here, or simply download the entire report here.