While online search, traditional networking and job boards are the top three ways candidates find jobs, workers approach their job search much like a consumer purchase, using multiple avenues to evaluate potential employers months before they take action and apply to positions.
To dig deeper into company culture, market standing and new developments,
- 84 percent will read the company’s website
- 54 percent will research companies on social and professional networks
- 53 percent will read news about the company online
Most research resources are used prior to a candidate applying for a job, illustrating the importance of a good first impression and the need for organizations to be fully aware of their digital footprint.
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