January 2013 18
The series finale of NBC’s ‘30 Rock’ has recently come and gone, but insight on what it means to be a leader from both ’30 Rock’’s creator and star, Tina Fey, and her alter ego, Liz Lemon, lives on.
(After all, who better to look to for dealing with difficult employees than someone who’s worked with ‘creative types’ on SNL and a character who’s done the same on its fictional equivalent, TGS?)
Tina Fey: “What SNL Taught Me”
Question: Are you reading this from a mobile device? These days, I’d be willing to bet that answer is “yes”. According to a recent study from research firm Gartner, Inc., by the end of this year, mobile phones will overtake PCs as the most common web access device worldwide. Not only that, but eMarketer forecasts the number of mobile shoppers in the U.S.
Employer branding videos have been around for some time, so why the sudden need to pay attention? Well, although employer branding videos have become the norm for larger, more progressive companies, the average business is still catching up. There is a paradigm shift occurring, however, that is turning employer branding videos into a must-have resource for attracting the top talent.
What is that shift?
If there’s one thing Information Technology employees love, it’s their jobs: Seventy-two percent of workers currently in IT report being satisfied with their job, higher than any other industry, and only 15 percent said they plan on switching jobs in the coming year.
Contributing to the high satisfaction rates could be the fact that 75 percent of employers plan to increase compensation for existing employees – up from 71 percent last year – while 54 percent plan to offer higher starting salaries for new IT employees – up significantly from 42 percent last year.
Catered gourmet lunches. Nap pods. On-site massages. Bike repair for commuters — or “baby cash” for new parents. Self-created job titles. Half-day Fridays — or four-day workweeks. Paid month-long company shutdowns. Free dry cleaning — or even house cleaning. Better maternity leave options.
Crazy awesome perks — much of which we see from today’s Internet start-up companies — can turn one’s thoughts about finding a new and better job into action.
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