Emerald Performance Materials, LLC markets technologically advanced specialty chemicals for a broad range of food and industrial applications. Emerald’s products play a variety of roles in the products that are consumed and used every day enabling them to last longer, look, smell, taste or perform better. The company’s products are used in aerospace, food, beverages, cosmetics, toothpaste, household products, paint, tires, automobiles, sports gear and many other applications.
Emerald Performance Materials was in need of a Chemical Plant Supervisor in Kalama, WA. They ran their usual job advertisement for this position, but found that they were not receiving the exposure nor the qualified applications desired.
Mystified by this disconnect, Emerald Performance turned to CareerBuilder for assistance. After consulting with their CareerBuilder representative, Emerald Performance Materials decided that Standard Job Optimization would help to elevate their applicant flow and increase the quality of the candidates applying.
With Standard Job Optimization, Emerald Performance Materials had their job advertisement reformatted, then supercharged with more keywords chemical plant engineers were using in order to get in front of their target audience.
After just two months, Emerald Performance Materials saw great results after implementing Standard Job Optimization to their CareerBuilder postings:
- They were able to fill their Chemical Plant Supervisor opening
- The amount of searches their jobs appeared in increased by 58%
- The total number of candidates viewing their job posting increased by 45%
- They saw a 38% increase in total applications
“We filled our Chemical Plant Supervisor job as a result of how CareerBuilder revised our posting,” says Jill Young, human resources director at Emerald, on her experience using CareerBuilder. “The successful placement resulted from receiving excellent and on-target candidates, which was definitely due to CareerBuilder’s efforts. I really appreciate the company’s teamwork approach to helping us find the right candidate for the job.”
Watch the Video to learn more about Standard Job Optimization.