As the number of people searching for jobs on their mobile devices increases, their tolerance for companies that do not have mobile-friendly career sites seems to be decreasing.
Nearly one-third of CareerBuilder.com’s traffic each month comes from mobile devices; however, CareerBuilder tracking shows that as much as 40 percent of mobile candidates abandon the application process when they are notified they are about to encounter a non-mobile friendly apply process.
Companies who are mobile-optimized have a distinct advantage. A recent CareerBuilder survey found that, of the 20 percent of companies who have mobile-optimized career sites, one in five applications come through mobile devices. Nearly one in ten companies said mobile accounts for at least half of their applications.
These findings should be a wakeup call for the 28 percent of employers who have open positions for which they can’t find qualified candidates – not to mention the 23 percent stated they have lost revenue due to extended vacancies (according to CareerBuilder research): Making it easier for candidates to apply via their mobile devices could be key in preventing applicant drop-off and bringing in more of the qualified candidates who are using mobile job search tactics – at an exponentially higher rate.