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Forty Percent of Mobile Candidates Abandon Non-Mobile Apply Processes

As the number of people searching for jobs on their mobile devices increases, their tolerance for companies that do not have mobile-friendly career sites seems to be decreasing.

Nearly one-third of CareerBuilder.com’s traffic each month comes from mobile devices; however, CareerBuilder tracking shows that as much as 40 percent of mobile candidates abandon the application process when they are notified they are about to encounter a non-mobile friendly apply process.

Companies who are mobile-optimized have a distinct advantage. A recent CareerBuilder survey found that, of the 20 percent of companies who have mobile-optimized career sites, one in five applications come through mobile devices. Nearly one in ten companies said mobile accounts for at least half of their applications. 

These findings should be a wakeup call for the 28 percent of employers who have open positions for which they can’t find qualified candidates – not to mention the 23 percent stated they have lost revenue due to extended vacancies (according to CareerBuilder research): Making it easier for candidates to apply via their mobile devices could be key in preventing applicant drop-off and bringing in more of the qualified candidates who are using mobile job search tactics – at an exponentially higher rate.

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Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
2 comments
RecruitBuddy
RecruitBuddy

It is so important in today's day and age to make your mobile presence known. Having a one click apply process for jobs attracts a new market. With over 55% of the uk population owning a smartphone it really is important for recruiters to keep with the changing times. Recruit Buddy can not only make your jobs site mobile but also make your social presence stand out.

ReqCloud
ReqCloud

Great points! ReqCloud fully mobile enables jobs for top global brands, customizes mobile application processes, and integrates with major applicant tracking systems for our clients. This allows applicants to submit their profile with just one click in most cases and lets employers engage passive candidates as well. Additionally, with close to 50% of all social network users using mobile devices over the next few years, every employer should make sure that candidates can apply using mobile devices. The biggest challenge is that most vendors claim to have mobile applicant support and are misleading their customers into believing that their jobs are mobile friendly. In most cases, candidates can view the jobs but can't really apply to the jobs using their mobile devices. It's important for employers to be cognizant of this as they consider their mobile applicant support options.

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  3. [...] application rates: Having a mobile-optimized apply process improves application rates, as mobile candidates are more likely to drop off when they encounter a apply process that is not mobile-optimized. What’s more: they often don’t [...]

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