As the number of people searching for jobs on their mobile devices increases, their tolerance for companies that do not have mobile-friendly career sites seems to be decreasing.
Nearly one-third of CareerBuilder.com’s traffic each month comes from mobile devices; however, CareerBuilder tracking shows that as much as 40 percent of mobile candidates abandon the application process when they are notified they are about to encounter a non-mobile friendly apply process.
Companies who are mobile-optimized have a distinct advantage. A recent CareerBuilder survey found that, of the 20 percent of companies who have mobile-optimized career sites, one in five applications come through mobile devices. Nearly one in ten companies said mobile accounts for at least half of their applications.
These findings should be a wakeup call for the 28 percent of employers who have open positions for which they can’t find qualified candidates – not to mention the 23 percent stated they have lost revenue due to extended vacancies (according to CareerBuilder research): Making it easier for candidates to apply via their mobile devices could be key in preventing applicant drop-off and bringing in more of the qualified candidates who are using mobile job search tactics – at an exponentially higher rate.
Forget what you think you know about HR... it's all about to change.
Sign up to start getting exclusive content designed to empower you with the insight necessary to go from HR professional to strategic business partner.