Much like CDs, landlines and dining room tables, desktop computers are starting to become obsolete. Studies show that Americans are becoming increasingly more reliant on their mobile devices for things they once relied on desktops to provide – from news, entertainment and shopping to searching for jobs.
According to comScore, 9 million workers searched for jobs on mobile devices in March 2013 (a 300 percent increase in just a year), and a recent Glassdoor survey shows that 68 percent of workers do so on a weekly basis.
And it’s not just smart phone users, either: the number of U.S. tablet users more than tripled from 33.5 million in 2011 to 123.1 million in 2013, and is expected to grow to 168.1 million by 2016, according to eMarketer.
Given the evidence of how ubiquitous the mobile job search is becoming, it’s a little disconcerting that only 20 percent of Fortune 500 companies provide mobile-friendly job search experiences.
“Mobile job search is exploding,” said Hope Gurion, chief product officer for CareerBuilder, in a statement for the press release, “and companies are missing out on talent because they’re not mobile-optimized.”
Fortunately, CareerBuilder has made it a little easier for employers to provide a user-friendly mobile experience for job candidates. Adding to its growing line of mobile solutions, CareerBuilder recently unveiled a new tablet experience (tablet.careerbuilder.com), which offers benefits for both job seekers and companies.
Benefits for job seekers:
- Job seekers can pull up a job listing and instantly see how many other candidates have already applied to that position, and see how they compare to other applicants in terms of education level, years of experience, education and work history.
- A unique GPS function enables job seekers to estimate their commute time for prospective jobs.
- Easy, two-step apply processes.
- Job seekers can search by various attributes, such as company size and culture.
- A customized content section caters to job seekers’ individual needs and interests.
Benefits for companies:
- Better opportunities to differentiate themselves: With its focus on the visual experience, CareerBuilder’s tablet experience enables companies to show off their culture in a manner unlike any other they’ve used before – using compelling images to create a more visual, captivating job search experience for candidates.
- Better exposure: Companies will have better exposure to growing number of mobile job candidates who have not only come to expect a user-friendly experience, but have little tolerance for companies that do not provide it.
- Better application rates: Having a mobile-optimized apply process improves application rates, as mobile candidates are more likely to drop off when they encounter a apply process that is not mobile-optimized. What’s more: they often don’t return to apply from a desktop later.
- Better branding: In a Google study on mobile behavior, 55 percent of consumers say a poor experience on a mobile site hurts their opinion of a brand overall and 52 percent say it makes them less likely to engage with a company. Given that candidates are consumers, too, creating a poor job search experience can be just as damaging to your employment brand.
It may not be long until the mobile job search becomes the most common type of job search, which is all the more reason employers need to really consider their mobile job search experience and mobile recruitment strategy.
For more information about CareerBuilder’s mobile recruitment solutions, go here, or download The Evolution of Mobile Recruitment: What It Is, Why It Matters, and Where To Start.