Sometimes it’s hard to distinguish between the nice-to-haves and the need-to-haves. For instance, yes, having cable is nice, but do you really need it? And, yes, it would be nice to have an Air-O-Sage leg massager, but is it absolutely necessary? And, really, does the world need another Bill & Ted movie?*
When it comes to having a mobile recruitment strategy, however, the answer should be clear: As the mobile job search becomes more ubiquitous, having a mobile recruiting strategy is crucial for staying competitive. That involves ensuring candidates a user friendly job search and application process that is optimized for mobile devices.
As we’ve mentioned before, the benefits of going mobile are well worth the time and money you invest in the effort. It’s worth mentioning, however, that if you’re going to go mobile, you need to do it right. As you prepare to create a mobile career site, keep the following best practices in mind:
Choose the right mobile vendor.
The right vendor can help you create a streamlined, user-friendly and engaging mobile experience for candidates, while operating as a consultant to ensure a better ROI for you. Ask your vendor the following questions:
- What other companies have you worked with? A good vendor should be able to point you to clients who can refer them. Pick a vendor with experience working in the recruitment industry specifically.
- What experience do you have in engaging mobile candidates? Remember that your mobile site is less about you and more about the candidates. Put yourself in the candidates’ shoes when looking at client referrals. Visit their mobile sites to see what the job search and application experience is like.
- Once the site is live, what flexibility will I have to upgrade, change or enhance the site? Creating a quality mobile experience could be a work in progress. Do not assume that you will be ‘one and done’ once your mobile site has gone live. Unlike your desktop site, your mobile site requires more maintenance and upkeep. Candidates expect the mobile experience to evolve with technology, stay up to date and integrate the social experience. Keep in mind that some vendors may charge an annual fee to cover regular site maintenance and application upgrades. If you’re only paying a one-time fee, there will be limits to the number of changes you can make.
Did you know CareerBuilder offers a comprehensive mobile solution designed
to attract the best talent to your organization? Learn more at: http://cbmobiletalent.com/
Shorten your application process.
Oftentimes, employers neglect to adapt their application process to the wants and needs of mobile candidates. All too often, the application process on a mobile site can be long and arduous – which accounts for why 40 percent of mobile candidates abandon the process. Ideally, candidates should be able to apply via their mobile devices in five to 10 clicks (or roughly five minutes). This may mean cutting back significantly on your application process and leaving only the most basic information: contact information, highest level of education achieved, most recent job experience and EEOC questions (if they are required)
Incorporate GPS capabilities.
With GPS, you can take advantage of features that candidates expect from mobile devices and cannot get from their desktop or laptop computers. GPS capabilities enable candidates to narrow their search results based on distance from where they are located, see estimated commute times, learn about the nearest public transportation access and find points of interest around a location (like nearby workout facilities, dry cleaning services or lunch places).
Build for touch.
Mobile candidates are used to being able to swipe through functionality and easily navigate the site with “fat fingers”, so keep these things in mind when you build your mobile sites. The mobile experience should be more about viewing than reading. In other words, keep your career site simple and clean with less emphasis on text and more focus on images or videos. Visitors should be able to swipe between jobs or easily navigate through the site pages and functionality.
*yes, to all of those things.
Learn more about the opportunities and advantages of mobile recruitment. Download Upward Mobility today.