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Employment Branding > Talent Factor

More Than 1 in 3 Have No Employer Branding Strategy

talent statisticsIf you’re Google, you have Hollywood A-listers like Vince Vaughn and Owen Wilson unofficially telling the world how awesome you are. But for others, who may not even be able to muster a D-list cast to tell your story, having an effective employer branding strategy is paramount if you’re looking to attract A-list talent. And merely relying on your consumer brand isn’t enough.

Still, CareerBuilder research has found that 37 percent of respondents don’t have such a strategy in place.

Meanwhile, some of their counterparts use a combination of tools — including media such as YouTube, television and mobile — as well as other tactics to target the right messaging to potential candidates.

You may be interested to see our post from earlier this year: What Your “Harlem Shake” Video Says About Your Company’s Culture.

So, lest your next move is to put in a call to Tom Hanks to star in a blockbuster about your company, it would serve you well to read up on what other employers are really doing to achieve optimum hiring results and build a successful employment brand.

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Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.
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  1. […] More Than 1 in 3 Have No Employer Branding Strategy: Taking a look at how 37 percent of employers don’t have a branding strategy. Read more. […]

  2. […] Ce constat renforce la nécessité pour les employeurs de se concentrer sur la construction de solides efforts en termes de personal branding mais également d’image de marque employeur. Une certaine priorité qui malheureusement ne semble pas être présente au sein de l’ensemble des entreprises, étant donné que plus d’une entreprise sur trois n’a pas de stratégie de marque employeur. […]

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