What are the latest trends in mobile recruiting that YOU should be paying attention to? How can you engage candidates more effectively via mobile? What specifically should you focus on when creating a mobile recruiting strategy – and what should be secondary?
Debbie Tuel, director of mobile solutions for CareerBuilder, sat down at The 2013 Mobile Recruiting Conference last month in Atlanta to answer some of your burning questions about mobile recruitment.
“My team focuses on taking the learnings we’ve found on the CareerBuilder.com platform and what we’re seeing from job seeker behavior, job seeker patterns, how users are interacting with our site, what trends we’re seeing from a mobile perspective and then leveraging that to build out mobile platforms for our clients – from mobile career sites all the way to mobile apply,” Tuel said.
First take a look at the video, and then dig deeper into our data and resources on mobile recruitment.
Mobile Recruitment Is Heating Up
If you’re one of those people who has to see it to believe it, you’ll want to check out these statistics, based on CareerBuilder’s 2013 study on mobile recruitment adoption.
1 in 5 employers who have mobile career sites reported that at least 20 percent of their applications come through mobile devices. TWEET THIS
Today, nearly a quarter of all online activity takes place from mobile devices. By 2015, mobile devices will surpass laptop computers in online usage. TWEET THIS
31 percent of people searching for “jobs” on Google are doing so from a mobile device. TWEET THIS
9.3 million workers searched for jobs via their mobile devices in Mar. 2013, up from 2.3 million in Mar. 2012. TWEET THIS
Since CareerBuilder enhanced the mobile apply process for U.S. clients last year, mobile applications have increased by 50 percent. TWEET THIS
72 percent of smartphone owners want mobile-friendly sites. TWEET THIS
79 percent indicated that if they land on a website that is not mobile friendly, they will find another mobile-friendly site to do the job. TWEET THIS
OK, How Do I Get Started?
There’s no reason to feel confused or overwhelmed when deciding to create or grow your mobile recruitment strategy, as there are plenty of resources to help you on your journey. CareerBuilder also offers a comprehensive mobile solution designed to attract the best talent to your organization. Another great starting point is to download our recent report: Upward Mobility: The Opportunities and Advantages of Mobile Recruitment.