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Practical Tips You May Not Know About Mobile Recruiting

Mobile recruiting questionsWhat are the latest trends in mobile recruiting that YOU should be paying attention to? How can you engage candidates more effectively via mobile? What specifically should you focus on when creating a mobile recruiting strategy – and what should be secondary?

Debbie Tuel, director of mobile solutions for CareerBuilder, sat down at The 2013 Mobile Recruiting Conference last month in Atlanta to answer some of your burning questions about mobile recruitment.

“My team focuses on taking the learnings we’ve found on the CareerBuilder.com platform and what we’re seeing from job seeker behavior, job seeker patterns, how users are interacting with our site, what trends we’re seeing from a mobile perspective and then leveraging that to build out mobile platforms for our clients – from mobile career sites all the way to mobile apply,” Tuel said.

First take a look at the video, and then dig deeper into our data and resources on mobile recruitment.

Mobile Recruitment Is Heating Up

If you’re one of those people who has to see it to believe it, you’ll want to check out these statistics, based on CareerBuilder’s 2013 study on mobile recruitment adoption.

1 in 5 employers who have mobile career sites reported that at least 20 percent of their applications come through mobile devices. TWEET THIS

Today, nearly a quarter of all online activity takes place from mobile devices. By 2015, mobile devices will surpass laptop computers in online usage. TWEET THIS

31 percent of people searching for “jobs” on Google are doing so from a mobile device. TWEET THIS

9.3 million workers searched for jobs via their mobile devices in Mar. 2013, up from 2.3 million in Mar. 2012. TWEET THIS

Since CareerBuilder enhanced the mobile apply process for U.S. clients last year, mobile applications have increased by 50 percent. TWEET THIS

72 percent of smartphone owners want mobile-friendly sites. TWEET THIS

79 percent indicated that if they land on a website that is not mobile friendly, they will find another mobile-friendly site to do the job. TWEET THIS

OK, How Do I Get Started?

There’s no reason to feel confused or overwhelmed when deciding to create or grow your mobile recruitment strategy, as there are plenty of resources to help you on your journey. CareerBuilder also offers a comprehensive mobile solution designed to attract the best talent to your organization. Another great starting point is to download our recent report: Upward Mobility: The Opportunities and Advantages of Mobile Recruitment.

Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.
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