The age-old unspoken rules of dating included such gems as: “Be aloof or you’ll seem desperate” and “Nice guys always finish last.” More power to you if you met your significant other using those tactics, but no one’s interested in playing games in the world of hiring.
Case in point: 2 in 3 (68 percent) say they’d accept a lower salary if the employer created a great impression through the hiring process. The inherent challenge is that 29 percent of job seekers don’t think employers do a good job of reinforcing why their companies are a good place to work. TWEET THIS STAT
As Keith Hadley, employment branding practice leader at CareerBuilder, says: “You not only have to BE, you have to BE KNOWN as a great company to work for.”
Job seekers also said they would accept a lower salary if the company had exceptionally positive reviews online (67 percent) or if the company had a lot of positive press recently (65 percent). TWEET THIS STAT
Why Should YOU Care?
Employer branding is not just a superficial initiative or nice-to-have; it can have a tangible impact on your bottom line and should therefore be factored in to your overall recruiting strategy. Starting with small gestures, such as treating every candidate with respect and trying to personalize the experience as much as possible, can go a long way to create a great candidate experience.
As Rosemary Haefner, vice president of HR for CareerBuilder, says: “Giving candidates a great experience is crucial – regardless of whether or not you offer them the job. That way, even if you don’t get it, they can be your brand ambassadors.”
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