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2 in 3 Will Accept a LOWER Salary If You Have a Good Employer Brand

talent statisticsThe age-old unspoken rules of dating included such gems as: “Be aloof or you’ll seem desperate” and “Nice guys always finish last.” More power to you if you met your significant other using those tactics, but no one’s interested in playing games in the world of hiring.

Case in point: 2 in 3 (68 percent) say they’d accept a lower salary if the employer created a great impression through the hiring process. The inherent challenge is that 29 percent of job seekers don’t think employers do a good job of reinforcing why their companies are a good place to work. TWEET THIS STAT

As Keith Hadley, employment branding practice leader at CareerBuilder, says: “You not only have to BE, you have to BE KNOWN as a great company to work for.”

Job seekers also said they would accept a lower salary if the company had exceptionally positive reviews online (67 percent) or if the company had a lot of positive press recently (65 percent). TWEET THIS STAT

Why Should YOU Care? 

Employer branding is not just a superficial initiative or nice-to-have; it can have a tangible impact on your bottom line and should therefore be factored in to your overall recruiting strategy. Starting with small gestures, such as treating every candidate with respect and trying to personalize the experience as much as possible, can go a long way to create a great candidate experience.

As Rosemary Haefner, vice president of HR for CareerBuilder, says: “Giving candidates a great experience is crucial – regardless of whether or not you offer them the job. That way, even if you don’t get it, they can be your brand ambassadors.”

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Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.


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