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Job Posting Tip: Stop Advertising for “Rock Stars”

job posting tip no rockstarsAs the first thing job candidates see, the job title is the most  important component of your Job Posting. The job title helps  determine – more than anything else – whether or not a candidate will click through to view your Job Posting.

Use the  following 3 job posting tips to create a job title that inspires action:

1) Stop advertising for “Rock Stars”. Unless you’re hiring someone for your Bon Jovi cover band, do not advertise that you’re looking for a “rock star” for your next hire. The same applies for “rainmaker” or “visionary”. Not only are these terms meaningless, but they also lessen the chances your posting will show up in organic search results, because job candidates simply aren’t searching for these obscure terms.

2) Use conventional job titles. Unconventional job titles confuse people. If wacky job titles are the norm at your company, highlight this fact within the body of the posting, not in the job title. Consider the search terms candidates enter when looking for jobs online and create your job titles from there.

3) Use specific but familiar job titles. If the candidates you want to target would search for a job by spelling out a title or using an abbreviation, you should use both. For example, if you are searching for someone who does computer-aided design, include the acronym CAD in the title, as well, which will ensure the posting comes up in more searches. Focus on the job responsibilities. Job titles that focus on the main responsibilities of the job will bring in the most relevant candidates.

job posting adviceWhen it comes to Job Postings, we basically wrote the book on what you should do to achieve the best results. Well, we didn’t write a whole book, but we did create a useful guide — Peak Posting Performance: Best Practices for Writing a Job Posting. Use this free guide to create the kind of Job Postings that attract qualified, relevant candidates and compel them to apply to your open positions.

Stephanie Gaspary

About Stephanie Gaspary

Stephanie is the managing director of content strategy at CareerBuilder, tasked with creating opportunities to share the CareerBuilder story across job seeker and employer channels. Stephanie, a lifelong learner, holds a Master's in Business Administration and a Master's in Management - both from North Park University and a Bachelor's degree in Art from Bethel University. A Minnesotan at heart, Stephanie has lived in Chicago for nearly 20 years, is the doting mother to two wacky german shorthaired pointer pups, looks forward to her morning run *almost* as much as that first cup of coffee and vows to one day live in the mountains.


This is a helpful post for the recruiters. What do you think is the optimal number of job offers in one post? I usually put 5-6, but I do not specify all of the responsibilities and requirements. Thank you!


cbforemployers moderator

@Vitaver  When posting a job, the ultimate goal is not just attracting candidates, but getting interest from the most qualified among the field of numerous job seekers. A bland, mediocre or inaccurate job posting will get you candidates who are bland, mediocre or bad fits. And unless you are hiring for several people in the same role, I would suggest you have a separate post for each job.

Also, when job postings have more detailed descriptions, candidates tend to apply more so do try to include as many of the responsibilities and requirements as possible. Therefore, make sure you include the following items: a description of the position and requirements, the duties it will involve, information on the company and the opportunity presented, and a breakdown of the benefits and intangibles. Providing all of this data will allow you to weed out some unqualified candidates and pique the interest of those who are. Don’t worry about sharing too much information—you’d rather offer too much than too little information.

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