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What Mozilla Employees Are Teaching Us About Social Media

Control employees on social media“Ugh, you won’t BELIEVE what my boss just did!” In addition to instead of complaining to their significant others, BFFs and pets, some employees are now turning to social media to vocalize their work-related opinions, reactions or even frustrations in the hopes that it will spark change.

You may have heard about the flurry of Twitter activity surrounding Mozilla’s new CEO, as some employees took to Twitter to voice their opinions about his 2008 decision to donate to California’s Proposition 8 ballot banning gay marriage, and even called for his resignation.

Here are a handful of examples.

 

 

 

Apparently it worked. The uproar since led to the CEO’s resignation.

Now, in the olden days (i.e., – a few years ago), such thoughts and complaints would have fallen on deaf ears.

Paper shredder

But now it seems that Twitter in particular is serving as a way to spark change by banding together enough like-minded people and thus amplifying the messaging.

Tell us in the comments below what your experiences have been when it comes to employees having a voice on social media. Do you think this  trend is a good thing, or do you think this type of unbridled freedom takes us all a step backwards?

Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.
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