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A New Look at Loyalty, Satisfaction and Retention in the Nursing Profession

NWhile everyone knows that 15 minutes could save you 15 percent or more on car insurance, not everyone may know that today marks the beginning of National Nurses Week, a week set aside to honoring the country’s 3.5 million nursing professionals.

To kick off the week, CareerBuilder is releasing a new, comprehensive study on the state of the nursing profession. Approximately 900 full- and part-time nurses from across the United States participated in the survey, shedding light on the following topics:

  • Why nurses choose their profession and what drives them in their careers.
  • The best ways for employers to train and develop nurses in effort to keep up with health care industry changes.
  • The best ways for health care employers to reward and recognize nurses.

In addition to the study, CareerBuilder has announced a new complimentary webinar titled, “Nurses Today: An In-Depth Look at Loyalty, Satisfaction & Retention.”

>> Register for the Webinar and follow the conversation at #nursestoday.

Taking place on Thursday, June 5, 2014 at 11 a.m. CST, “Nurses Today: An In-Depth Look” will reveal highlights from the study and explore what these findings mean for health care organizations as they create a long-term workforce strategy. Participants will walk away with a better understanding of the following topics:

On changes in the nursing profession: Fifty-seven percent of nurses think technology-based tools help them do their job more effectively; however, 46 percent think technology has made patient care more depersonalized.
nurses and technology

On nursing career paths: Most nurses (54 percent) who want to move to a new area of nursing do so for better work/life balance. Pay is the second leading factor (43 percent).

On mentorship and education: Informal, on-the-job training appears to be just as important as a nursing degree in terms of preparation for clinical demands. In the study, 45 percent of nurses said their degree prepared them “very well” for the job, while 51 percent said the same about informal training.
nurses and mentoring

All health care employers are encouraged to attend the webinar on Thursday, June 5th at 11 a.m. CST.

Sign up now for “Nurses Today: An In-Depth Look at Loyalty, Satisfaction & Retention.”

 Follow the conversation on Twitter with @CBforEmployers and #nursestoday.

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.

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