Why create a mobile recruiting strategy? For the same reason you created a social media recruitment strategy – or started posting jobs online as opposed to the newspaper, in your storefront window or even the local coffee shop message board: It’s simply the way the world is moving.
According to 2013 Glassdoor survey, 68 percent of job seekers search for jobs from their mobile devices at least once a week. Here at CareerBuilder, 41 percent of our traffic comes from mobile devices, and a recent CareerBuilder survey found that, of the 20 percent of companies who have mobile-friendly career sites, one in five applications come through mobile devices. The findings indicate that companies with mobile-friendly sites have a competitive advantage over companies without them.
But having a mobile recruiting strategy – that is, making it easier for candidates to search for jobs and apply via their mobile devices – isn’t just about keeping up with the Joneses. A mobile recruiting strategy gives your company three distinct advantages: It increases applications, reduces candidate drop-off rates and strengthens your company’s brand.
Consider how much you rely on your smartphone or tablet to work, get news, do research or simply connect with people via email or social media. Job candidates are similar in their behavior, relying on their mobile devices throughout their job search. According to the above-mentioned Glassdoor survey, 54 percent of workers use their mobile devices to read company reviews from employees, and 52 percent research salary information.
Given their reliance on mobile devices, job candidates today not only expect to be able to search and apply for jobs online – they’re less tolerant of companies that make it harder for them to do so. According to CareerBuilder’s 2013 Candidate Behavior Study, 65 percent of workers who search for jobs via mobile devices will leave a website if it isn’t mobile-friendly, and – possibly worse – 40 percent walk away with a more negative opinion of the company.
Above all, creating a good mobile experience is part of creating a good candidate experience, and creating a good candidate experience isn’t just good for your recruitment strategy – it’s good for your company’s bottom line.
As my colleague discussed in her recent post about mobile recruiting, a mobile device refers to any Web-capable device that can be used on the go (such as a smartphone or tablet). Therefore, when you make your website easily accessible from a mobile device, you’re making it easy for candidates to connect with you at any time, from anywhere.
It’s also worth repeating that there are three different approaches to a mobile strategy: a mobile-friendly website, a mobile site and a responsive website (which promises the most longevity and is therefore the most recommended for your mobile recruiting strategy).
Want to learn more? Download CareerBuilder’s new report: Upward Mobility: The Opportunities and Advantages of Mobile Recruitment.
Or visit cbmobiletalent.com to learn how CareerBuilder’s comprehensive mobile solution can help you attract the best talent to your organization.