Best practices such as always staying hydrated or eating your vegetables are easy to remember, and easy to forget. Why is it that the simplest advice is often the easiest to stop paying attention to?
Let’s start with the basics that will get candidates interested in your job postings, in order of priority. But remember that whether you actually follow these best practices or not can stand between you and top talent, according to CareerBuilder’s 2015 Candidate Behavior study.
The following are key items in a job posting that impacted a candidate’s decision to apply:
- The job duties/responsibilities are clearly defined (85 percent)
- The salary range is defined (77 percent)
- The benefits package is described (60 percent)
- Advancement opportunities are offered (45 percent)
- The work environment is described (45 percent)
- The company’s employment brand is defined (25 percent)
- The look and feel of the posting is creative/unique (17 percent)
- Language used in the posting is creative/unique (13 percent)
- Share fun events/outings the company does (11 percent)
What does this mean for you?
Standing out and securing the best applicants starts from the moment they see your job posting. Taking the time to write thoughtful descriptions and include unique information and insights about the role can make the difference between an in-demand job seeker applying or moving on to the next posting.
This also emphasizes that in the world of online job searching, writing a unique and compelling job posting is essential to how well your postings perform—both in terms of page views and applications. An expression of interest in your job is all in the details, according to a majority of job applicants.