Staffing firms that rely on referrals may be losing opportunities for new business, according to staffing industry clients. That’s because potential clients are reading your online reviews more than you think: While referrals remain a trusted source for choosing which staffing firm to work with, more clients – especially younger buyers – reported that online sources influence their decisions.
CareerBuilder and Inavero’s annual “Opportunities in Staffing” report reveals that nearly 1 in 5 (18 percent) clients of staffing firms and recruitment solutions read reviews of staffing firms online before partnering, versus 11 percent last year.
What does this mean for you?
While a growing number of clients are using online reviews to inform their decision before partnering, 1 in 3 staffing firms reported that they don’t have a strategy for generating online reviews and have no plans to implement one in the future.
That’s a mistake, because the volume of job seekers and staffing firms organizing online is only expected to grow, and ignoring their presence is a big missed opportunity to attract and inform passive users and clients.
Upgrading your image online, and improving your candidate experience, are essential to the wellbeing of your staffing firm. Check out CareerBuilder and Inavero’s annual “Opportunities in Staffing” report for even more insights and trends.