Employees can be an organization’s biggest advocates – or adversaries. An unhappy employee may discourage their peers from applying to their organization, thus impacting the talent pipeline, or may be less likely to be a consumer of their company’s products or services.
According to the 2015 Health Care Workforce Study, 48 percent of health care employees who haven’t already received care at their organizations would choose not to. What’s more, only 2 in 5 employees have referred someone to receive care at their employer in the past six months.
What does this mean for you?
As a health care employer, you know that your employees are a trusted, qualified source when it comes to patient referrals.
If they aren’t choosing to receive care at your organization, or aren’t referring others do so, it’s important to understand their motivation. Is it because they don’t trust the quality of care? They don’t think your organization is staffed up enough to handle the patient load? Or are they just not satisfied with their jobs and therefore have a negative opinion of your organization?
By getting to the root of the issue – and finding ways to address their concerns – you’ll help to improve your employees’ perceptions of your organization, and ultimately the perceptions of potential patients.