Giving job candidates a poor experience isn’t just hurting feelings — it’s hurting your bottom line and your reputation. According to CareerBuilder’s 2015 Candidate Behavior Study, 65 percent of candidates are less likely to buy from a company to which they’ve applied if they don’t hear back from an interview — and that’s not all.
The study also found that the correlation between a negative candidate experience and subsequent consumer purchasing habits starts at the beginning of the job search process: 58 percent of candidates say they are less likely to buy from a company to which they’ve applied if they don’t get a response to their application, and 69 percent are less likely to do so if they have a bad experience in the interview.
What This Means For You
There’s no excuse for a bad candidate experience in 2016; candidate experience is going to be more important than ever this year, and employers have a myriad of resources and tools at their fingertips to better keep in touch with those taking the time to apply to, interview for and follow up on their jobs. Good use of technology can aid employers in their communication efforts, but tech can only get one so far. The mindset of many employers must change in order for the hiring experience to improve for all involved. After all, 82 percent of employers still think there’s little to no negative impact on the company when a candidate has a bad experience during the hiring process.
Be the Change You Want to See
Conversely, a good candidate experience can have the reverse effect on candidate perception: 69 percent of candidates are more likely to buy from a company to which they’ve applied if they’re treated with respect throughout the application process, and 67 percent are likely to do the same if they receive consistent updates throughout the recruitment process.
Respect and responsiveness: Two words successful employers and recruiters will live by in 2016.
See CareerBuilder’s Candidate Behavior Study for more insights and advice on understanding candidates and gaining the competitive edge you need this year.