With unemployment hovering around 5 percent and the continued growth, companies across the country are already experiencing a lower number of candidate applications per open position than any other time this decade. This trend will only continue for the near future.
Now, more than ever, organizations are forced to look at their own recruitment processes to ensure they are making it as easy as possible for candidates to find and apply to their open positions – but is it working?
In a recent survey by CareerBuilder, we found that 19 percent of CEOs viewed the candidate experience of their application process as “bad” or only “OK.” The majority of those that responded (65 percent) claimed their application process was “good, but needs improvement.”
That means a whopping 84 percent of CEOs think their application process could use some work.
What does this mean to you?
Building a better experience for your candidates only leads to positive results: You get a higher number of quality applications and more positions filled in a shorter amount of time; staffed positions provide valuable services to the business; and the company makes more money as a result. Everybody wins.
However, the consequences of failing to offer an accessible and quick application process can be dire. A poor candidate experience leaves a negative perception of your brand in the mind of the candidate, and results in more than two-thirds of candidates saying they are less likely to buy anything from your company in the future. Imagine only having one-third of your customers to sustain the business. Is that acceptable – or sustainable?
CareerBuilder can help
We don’t share these numbers to scare you. Instead, we like you to know that you’re not alone. Visit our site to learn more about our software solutions like Talentstream Recruit and Talentstream Engage, designed to enhance the candidate experience of job seekers who are already interested in your company.