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The Hiring Site

Jason Ferrara

As Vice President of Corporate Marketing, Jason Ferrara is responsible for delivering the strategic vision, and managing the daily operations for CareerBuilder's corporate marketing group. Focused on the recruitment needs of employers of all sizes, Ferrara is responsible for business-to-business strategy including communications, product development, advertising, promotions, e-commerce management, CRM, customer lifecycle/loyalty, and sales support. Ferrara leverages an in-depth understanding of hiring trends and worker behavior to effectively meet client needs and grow a profitable business. See Jason's full profile at: http://www.brightfuse.com/jason-ferrara.

Blog entries by Jason Ferrara

Can the Public Sector Learn Some Hiring Tricks from the Private Sector?

June 3, 2008

I spent yesterday with a group of 25 public sector hiring managers and HR directors at the Central Region IPMA-HR Conference in Kansas City. The topic was how the public sector can learn some of the recruiting tricks of the private sector to compete for talent. My expectation was that I would give a 35-40 minute lecture on this subject (much to the chagrin of Bill Lane! Read his book, Jacked Up, it is fantastic.), take a few questions and head back to Chicago. My experience couldn’t have been different.

We did use all the time – 75 minutes! But, we had one of the most interactive discussion sessions of any presentation I have given. The room was full of passionate, curious and knowledgeable HR professionals – they spoke more than I did, thankfully!

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