Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome. 
Want to build a better relationship with job candidates? All it takes is one thing.
For the New York Giants, it’s Eli Manning. For Rachel Ray, it’s EVOO. And for recruiting and staffing industry professionals, your most valuable resource is your talent pool. Continue reading
As your company grows, make sure it doesn’t leave behind the culture that makes it so great.
Organizational culture is one of those things that you don’t really notice – or appreciate – until it’s gone. Unfortunately, losing sight of one’s organizational culture is a common side effect of growth: You get so busy growing your business, you tend to forget about working to maintain the unique workplace culture you established as a smaller business. Continue reading
Unless you’re Angela Martin from “The Office”, opening yourself up to criticism about your shortcomings probably falls somewhere between picking up your dry cleaning and getting a colonoscopy on your list of favorite things to do.
While administering employee feedback surveys can feel like you’re putting both your company and your performance as a leader and manager in front of the firing squad, it also happens to be one of the most efficient and effective ways to understand the internal workings of your organization. Continue reading
Creating a better benefits package isn’t just good for employees. It’s good for business, too.
Growing Pains: it’s not just a classic TV series desperately in need of a reunion show. While growth is a blessing for many companies, it also brings with it many challenges. Continue reading
You don’t get it. You’re doing everything right: You’re offering a great job with a great company, you’ve ensured your job advertising placement is targeting the right group of candidates, and you’re positive you’re offering the most competitive salary. Even your job posting is flawless. Continue reading
Finding workers with the right skills can be a skill in itself.
If you find yourself complaining that you can’t find the qualified candidates you need for certain positions at your organization, the good news is you’re not alone – by a long shot. Continue reading
They may love their Facebooks, their Twitters and their YouTubes, but the members of Gen Y may not be nearly as swayed by social media as you might think. New research around social media’s influence on consumer behavior indicates that, while millennials might be “digital natives”, they are actually more influenced by word-of-mouth marketing than social media when it comes to making purchasing decisions. Continue reading
If you’ve ever known the pain of waiting for a certain phone call, email, text message or Tweet that just…never…comes (sad face emoticon), then you know the pain job candidates go through every time you go M.I.A. after the initial contact or interview. Continue reading
If any of you recruiters out there, like me, obsessively watch have ever seen an episode of Bravo’s Millionaire Matchmaker, you may have noted the similarity between recruiting and matchmaking. Both jobs entail trying to deliver the best candidates possible to a customer in hopes to make the perfect match (and end up happily ever after). Continue reading
Should companies invest in executive coaching? If a recent survey on executive coaching by AMA Enterprise, a division of the American Management Association, is any indication, the answer is no. Dig a little deeper, however, and coaching might just be worth reconsidering. Continue reading
