Mashable’s Greg Ferenstein recently addressed this issue on a blog post called “The Science of Building Trust with Social Media,” talking about how psychological behaviors of social media users can help guide companies in their marketing efforts.  

The same lessons, however, apply to recruiting efforts – that is, the same way companies might use social media to build trust with their customers can be applied to building trust with employees and candidates.  Here are some of the key takeaways of his article, from a recruiting standpoint:

A Quick Response is Better Than No Response at All
Because telling forms of trust – like voice intonation and body language – do not transfer over email, job seekers will instead base their opinion of how trustworthy you, as an employer, are on how quickly you respond.  Does this mean answering every job seeker question that gets posted to your company’s Facebook page?  

Actually, yes, it does. 

Even if you don’t have the time to give the most thought-out response to every single question right away, it is important that you show current and potential employees that their voice is being heard.  The least you can – and should – do is write a short post to acknowledge that you’ve seen the message and will answer the question in more detail at a later time.  “It is better to respond to a long Facebook message ‘acknowledging’ that you received the message, rather than to wait until there’s time to send a more thorough first message,” Ferenstein says.

Case in point: Notice below how CARQUEST Auto Parts recently responded to a job seeker inquiry via its Facebook page - and the appreciation and positive feedback the company saw as a result of doing so.

Even if job seekers are using social media to express frustration or disappointment, employers and recruiters should see this as an opportunity to open up a line of dialogue about how to better the candidate experience.  Notice how staffing firm Staffmark quickly responded to a comment on its Facebook page, and how that response turned not only into positive feedback, but also an opportunity for the company to improve the quality of its candidate and employee experiences.

Written Communication is Better Than No Communication, But Video Communication is Best
Ferenstein already established that voice intonation and body language don’t transfer through written communication, so it’s no surprise when he points out the benefit to using video above all forms of communication when trying to get the most important messages across.  “The more non-substantive information the medium can convey, the more data a listener has to decide how trustworthy the speaker is,” Ferenstein writes.

As evidence, he cites the video Domino’s Pizza president, Patrick Doyle, put out last year to apologize for an infamous employee YouTube prank.  You can see the impact Doyle’s apology had on viewers below.  The video is overlaid with a graph of user reaction to show how “believable” viewers gauge his apology, based on body language and inflection.

What does all of this tell us?
Just as it did before social media came along, authenticity rules – it’s just a matter of figuring out how to best convey that authenticity across new technology.  

In an environment where candidates are getting increasingly frustrated because they feel either misled or ignored by recruiters and hiring managers, it’s no wonder that employers are hesitant to build a social media presence – afraid that having a public profile on a site like Facebook will make them vulnerable to criticism; however, what Ferenstein illustrates (and what is further illustrated in the experiences of CARQUEST and Staffmark) is that companies can actually utilize the viral aspect of social media to show job seekers and employees alike that they are listening to them and do care – and turn that criticism into brand loyalty.

Job seekers seem to gravitate toward social responsible companies, according to a recent Kelly Services survey of nearly 100,000 people in 34 countries in North America, Europe and Asia. 

The reason for this? “Employees gain a sense of fulfillment when their employer is focused on not only the bottom line but also on initiatives and practices [that] have a common connection with the communities in which they operate,” said George Corona, Kelly Services’ executive VP and COO, in an article for Staffing Industry Review Magazine.

(Perhaps this helps explain why companies like Whole Foods and Starbucks – both of whom are often acknowledged for Corporate Social Responsibility efforts – often find themselves on ‘best companies to work for’ lists.)

Among the survey’s other findings:

• Almost 90 percent of respondents say they are more likely to work for an organization that is considered ethically and socially responsible, something that is consistent across all generations.
• 80 percent are more likely to work for an organization that is considered environmentally responsible, a figure that is considerably higher among older age groups.
• In deciding where to work, an organization’s reputation for ethical conduct is considered “very important” by 77 percent of Baby Boomers, 72 percent of GenX and 65 percent of GenY.
• 53 percent of Baby Boomers would be prepared to forego pay or a promotion to work for an organization with a good reputation, compared to 48 percent of GenX and 46 percent of GenY.
• In deciding where to work, policies to address global warming are considered “very important” by 36 percent of Baby Boomers, 35 percent of GenX and 31 percent of GenY.

Quiznos is just the most recent in a long line of companies who have started tweaking their products to appeal to an increasingly environmentally conscious consumer base, and hopefully, other companies will follow suit. 

While these initiatives are certainly good for branding purposes (and, of course, Mother Earth), employers should be aware that, in order to truly engage employees, they should also focus on internal initiatives, like letting employees work from home or investing in energy-saving technology.

Not only do these efforts reduce the strain on the environment, but also – and perhaps more enticingly – they help improve the bottom line by qualifying companies for tax incentives, boosting employee productivity and garner consumer support. 

Do the above findings surprise you? What sort of environmentally-friendly initiatives is your company using to both reduce energy use (and how has it made an impact on your workplace)?

If so, maybe it’s time to reconsider your recruiting efforts – and see if there’s not something small but crucial that you’re overlooking. 

Here are five surprising reasons you might not be getting those quality applications you need:

1. It’s not the job that’s the problem…It’s the posting. Perhaps the open position you’re advertising for has such an obscure title that candidates don’t think it even applies to them. Maybe there’s not enough information about what the position entails. Or there’s too much information that makes job seekers lose interest.  Or perhaps it’s simply miscategorized…Whatever the reason, job seekers might not be compelled enough by what they’re seeing simply from the job posting to apply to your company. For tips on how to better craft a more dynamic job posting, check out 7 Steps to Must-Read Job Postings.
2. Your employment brand is a mystery to job seekers. In-demand job seekers want to know what they’re in for, and if you have no discernable employment brand, they’re not going to bother with you. “Companies are realizing how important it is to differentiate themselves with an employer brand,” says business marketing expert Jim Lanzalotto, Principal at Scanlon.Louis, in a recent phone interview. Employers can’t afford to fade into the background if they want to attract quality talent; they have to stand out in a way that gets job seekers’ attention and makes them an attractive place to work.
3. Your employment brand is a mystery to you. Companies tend to operate under the misconception that the brand’s message is controlled by the brand owner, when in fact, it’s controlled by the audience, according to Lanzalotto. “An employer brand is what the company says about itself, but in the blogosphere or twittersphere or other social media space, what they’re saying is what your brand truly is.” In other words, in order to know truly know what your employment brand – regardless of the brand you’re trying to build – you  need to listen to what job seekers and current employees are saying about you. (Want tips on strengthening your employment brand through social media? Check out our recent Webinar: Social Media Basics for Your Employment Brand.)
4. The price isn’t right. The old adage still applies here: Money talks. Forty-nine percent of employees who plan to leave their companies this year are doing so for more money, according to the 2009 EDGE report. It’s more important than ever that employers truly assess how they compare to the  industry and area competition when it comes to compensating their employees – and guage a plan of attack from there.
5. Your application process is a pain. Sad but true: CareerBuilder internal data has found that 34 percent of candidates who try to apply for jobs don’t – simply because the application process is too much of a hassle. Among the reasons candidates don’t end up applying for jobs: 24 percent fail to do so because the “Apply Now” link is broken, and 21 percent believe that the long application process isn’t worth their time. If you think you’re losing candidates in the application process, try using data analysis  to find exactly where in the application process you’re losing candidates – and how you can work to fix the problem.

Not just a clever name, “Social Media Basics for Your Employment Brand,” gives a quick and easy-to-digest overview of what social media is and its value as an employment branding tool.  

Hosted by Melissa Murray, emerging media consultant for Personified, CareerBuilder’s consulting arm, the webinar also covers such topics as: how companies are using social media to impact their business; how to begin creating a social networking strategy; and various policies and etiquette to follow. There’s even an informative Q&A at the end of the session.

Click here to watch the first half of the two-part webinar on demand.  Or for a quick sneak peek, check out the 10 steps to getting started with your social media strategy:

1. Set a Goal – Determine where you want to create a presence, and what the purpose of that presence is.
2. Master One Medium – There are a lot of social networking sites out there right now. So many in fact, that it can be overwhelming trying to decide where to start. Begin by simpling picking one site on which to create a profile and get comfortable using before you venture elsewhere.  Explore the site to see what others might be saying about your brand. See if they’re engaging and if what they’re saying is negative or positive. Figure out how others are using the site and engaging on it.
3. Manage Your Online Reputation – Once you’ve seen what people are saying, create a plan for responding to those comments.
4. Create a User Experience – Create a Facebook page, for example, and post videos, photos or content that gives insight into what it’s like to work at your organization – information users wouldn’t find anywhere else. By providing them an inside look at your organization, you’re creating an exclusive user experience, engaging them and compelling them to want to work for you.
5. Listen, Learn and Engage – This step denotes an ongoing process. Once you have a profile and are active on the site, you can start to listen to the conversations about your brand. Allow employees and job seekers to post questions about the company. You may find that they’re concerned about issues you never would have considered addressing before.  Don’t be afraid of criticism, either. This is an opportunity for you to respond and clarify misconceptions about your brand. (Because the truth is that people are going to talk about your brand – regardless of whether you’re there or not. At least now you have the opportunity to steer the conversation in your favor.)
6. Highlight Specific Jobs – Use the medium as a platform to give information beyond just a job description. You can post employee testimonials, for example, of others who hold that position and be advocates for both the company and the job.
7. Visually Stimulate - Sharing videos and photos of company events is a great way to give candidates snap shots into your organization – in ways they’ve never seen.  “Day-in-the-life” videos, for example, give would-be employees an idea of what it’s like to work for your company, and they resonate stronger than anything job seekers might read.
8. Boost Your Rankings – Having a presence on multiple social networks can improve your rankings in Google search results, making it easier for job seekers to find you when they perform organic searches for either your company or your industry.
9. Promote – Tapping into those passive talent streams and connecting with your ideal talent requires promotion – both internal and external. Use your social networks to market your open positions, company news, or other messages you want to get across to job seekers, and make sure to communicate internally, too, so your employees can further their efforts as brand advocates and push that information out, too.
10. Dedicate Time and Effort – Whatever you to, keep at it. It takes time to build a following and generate engagement - and even longer to see a return on your business, but in the long run, you will reap the rewards for your efforts.

Check back later for our recap of the second part of this webinar series, “Employment Brand Strategy for Social Media.”

Job postings that are easy-to-read, detailed and clear tend to generate better candidates, simply because candidates are more likely to read the posting in full (which, let’s face it, isn’t always the case) and recognize whether or not they’re truly qualified for the position. 

Even those candidates who may not be able to apply for the position in question might find information about the company or the benefits you offer that compel them  to seek out other positions with your company.  What I’m getting at is…job postings are also a major employment branding opportunity. 

The next time you write a job posting, use following tips to strengthen the quality of your job postings – and improve the flow of quality candidates.

1. Remember That Key Words Are…Well, Key. The more keywords your job posting contains that are relevant to the position – and that job seekers might use to search for jobs – the easier it is for search engines to find it – and the higher it will appear in organic search results. Look at your job posting and consider where you can substitute key words that a job seeker might use to search for the position.  (Instead of saying, “The person in this position will be required to…” for example, say, “The Marketing Manager will be required to…”) Just don’t let the posting get so bogged down with key words that you lose the message – or all control of normal human language skills.
2. Don’t Be Shy About Showing Off The Goods.  While not exactly the same thing as stage time on “America’s Got Talent,” a job posting does provide a platform for employers to show what makes them special – one they should take advantage of.  As you consider what information to include, consider this 2009 survey by CareerBuilder , which found that the most important attributes job seekers valued most in potential employers were: stability and longevity in the market; good career advancement opportunities; a good work culture; and the ability to offer flexible schedules.

   Also, when and wherever possible, include logos and/or slogans in the job posting, which can increase applications by 13 to 21 percent. Doing so adds credibility of being an established, professional company, and not a recruiter—as some job seekers are leery of working with a third party—or a questionable entity. It also helps job seekers remember you when looking for future job opportunities.

3. Bring Up The Elephant In The Room. According to a 2008 CareerBuilder survey, 24 percent of job seekers said failure to include a salary range was a major source of aggravation, so if you want to hold job seekers’ attention, be sure to reference compensation information whenever possible—even if it is only a salary range.  At the very least, let the job seeker know that you understand pay is a vital piece of information by having a benefit statement such as: “Great pay—higher than industry average, commensurate upon experience, bonuses paid each quarter, opportunities for additional commissions.”
4. Don’t Be Vague (It’s Almost As Annoying To Job Seekers As That Other Annoying Thing). The same 2008 survey found that unclear job titles in job postings were a major turnoff to applicants. While you want your job posting to stand out amid others, a job title like “ONE OF A KIND OPPORTUNITY!!!” or “Make lots of money!” is unlikely to generate much interest, as the smartest job seekers will recognize this as a marketing ploy. 
5. Mix It Up A Little. Wonder why applicants with fewer than five years’ experience keep applying when you’ve clearly stated that five years is the minimum amount of experience required? Well, maybe you’re not being as clear as you think…If you’ve crammed your entire job posting into one lengthy block of text, most applicants are probably skimming your job posting for relevant key words – at best. Break up the job posting up into categories (such as “qualifications” and “responsibilities of the role”), and utilize bullets (to list required skills, the roles of the job, and company benefits, for examples). The easier the job posting is to read, the more likely a candidate is to read the posting in full and recognize whether or not he or she is truly qualified for the position.   
6. Proofread. Forgive me for putting what seems so obvious in here, but even the best writers slip up every once in a while. Given that this is your first point of contact with a potential job candidate, you want to make a good first impression.  Don’t rely on yourself to catch mistakes, either. Pass a copy of the job posting on to a colleague to check for errors that you might have missed.
7. Double-Dip.  If applicable, associate your job posting with multiple industries to increase visibility. If you are a pharmaceutical company wanting to recruit a sales manager, link your posting to multiple industries, such as sales and marketing, healthcare and pharmaceutical.Many professions can be cross-posted, such as public relations, accounting, Web design and programmers, just to name a few. Doing so allows candidates to pull up your job posting in more searches. Just, again, make sure the industries you associate your job posting are relevant.

Any tips of your own you’d like to share?

Despite the supposed “generation gap” that exists in the workforce, Gallup research has found that certain factors – such as management quality, compensation, quality team dynamics and career development – are valued equally across generations when it comes to prospective employers. 

For those differences that still exist, however – both in what these groups want and in how they search for jobs – here’s a breakdown of what to keep in mind when branding yourself to these various age groups.

MILLENIALS
Generation Y, or “the Millennials,” are people born roughly between 1982 and 2004.  The strongest defining characteristic of the Gen Y group is their technology-driven lives. 

What to Emphasize When Recruiting These Workers
Millenials get a bad rap for their supposed attitudes of entitlement, but they just want what any other worker wants – to be challenged and to do work they’re proud of. But because they lack the professional experience of their older counterparts, they might find themselves easily frustrated when relegated to menial ‘entry-level’ tasks.  For this reason, opportunities for rapid career advancement are very important for to generation, as well as good pay and benefits and great training programs, all characteristics shared by BusinessWeek’s Best Places to Launch a Career:

• Great pay and benefits: Last year, Deloitte, which boasts the top spot on BusinessWeek’s list, offered hiring bonuses to 90 percent of their new hires, for an average bonus of $5,102.  Additionally, it’s common practice for these ‘best places’ to offer tuition reimbursement, 401(k) options, flex time and paid time off.
• Top-notch training programs. Cisco Sytems’ new hire training program includes a week-long orientation with various managers across 30 departments, enabling new employees to then select which managers they would like as their own as part of a “matching program.” Because of this system, new hires enjoy an immediate sense of ownership in their new roles. It’s also probably why a remarkable 98 percent of new hires are still with Cisco after two years.
• Opportunities for rapid advancement: Every Ernst&Young employee participates in a formal mentoring program – perhaps helping to explain why most entry-level hires are eligible for a promotion and a raise within the first year.

Where to Find Them
Social networking is a part of this generation’s daily routine, so smart companies utilize various social networking sites to get in front of these candidates – using these platforms to post jobs, informational videos, podcasts and content, as well as interact with job seekers.  (Learn about how Deloitte uses social media for both recruiting and retention purposes.)

Offline, these companies make use of their partnerships with college campuses.  In 2008-2009, for example, Teach for America recruited on 471 undergrad campuses and made job offers on 379 of them.

GENERATION X
Born between 1965 and 1980, Gen X tend to be skeptical, pragmatic and practical, self-reliant, independent and individualistic, according to PsychologyToday. Like Gen Y, they are well-versed in technology, but have a few years of professional experience behind them, as well.

What to Emphasize When Recruiting These Workers

• Stability: This generation is attracted to companies with strong portfolios, plans for the future, and proven longevity.
• Corporate culture: Gen X thrives on diversity, responsibility, honesty and creative input. They like a casual, friendly work environment, seek challenge, involvement and flexible learning arrangements.
• Work-life balance and flexible work arrangements: Many are working parents, so they seek assistance from their employers to care for both growing children and aging parents.

Where to Find Them
Generation X is more likely to use job boards, professional or trade association Web sites or visit individual company Web sites to search for jobs than Gen Y, as well as tap into their networks of friends, family and former colleagues. That said, it’s important that you not only communicate the benefits of working at your company clearly, but that you do so continuously, in order to maintain brand awareness.

BABY BOOMERS
Born between 1946 and1964, the Baby Boomer work ethic is characterized by dedication, loyalty and a willingness to stay in the same job for a long time. They have a lot to offer businesses with their work and life experience, skills and knowledge that many younger people can’t offer. They tend to work longer hours – and respect is paramount when managing a Baby Boomer.

What to Emphasize When Recruiting These Workers
Money is not necessarily the most important factor for seniors. Raised with a strong work ethic, these workers enjoy recognition and support for their efforts. Because they’re also thinking toward the end of their career, retirement benefits and flexible work arrangements are important to them. Focus on the following aspects of your company when talking to these workers:

• Recognition programs
• Health and retirement benefits
• Flexible work arrangements (such as flexible scheduling, job-sharing, and phased retirement)

Where to Find Them
Cornell University, AARP’s Best Employer for Workers Over 50, uses placement agencies for older job seekers to successfully target mature workers and retirees.  In addition, Cornell recruits from within its own ranks of retirees through the Cornell Retiree Association and the Cornell Association of Professors Emeriti. First Horizon, another ‘Best Employer’ on AARP’s list, also uses placement agencies for older job seekers and draws on a relationship it has cultivated with Senior Services of Memphis to locate and attract mature workers and retirees.

Keep in mind that, as noted above, certain qualities will always be attractive to job seekers, no matter what age group, and that no matter what, a cross-channel recruiting campaign – one that utilizes both online and offline resources – will give you the best chance for reaching the greatest pool of candidates.

The latest so-called evidence of this phenomenon is in this Wall Street Journal online article, which discusses how more companies today are enhancing their own Web sites in efforts to attract talent (a tactic I wholeheartedly agree with); but it also seems to imply that because of this, companies no longer have a need for job boards in their recruiting strategies.  That’s where I don’t so much agree, and here’s why…

• First there’s the fact that millions of job seekers are visiting some of these job boards every day, enabling companies the biggest opportunity to get in front of their largest audience at once. While having a comprehensive, informative careers page on your company Web site is an excellent recruiting tactic, that alone is not enough for most businesses to attract the volume of applicants they may need to fill their needs.  
• Then there’s the argument that advertising on large job boards generates too many applicants for employers to sort through, which is fair to say…but that’s also exactly why CareerBuilder, at least, gives clients access to several free extras like free custom screener questions and resume search agents: to free up time and move the process along. As well as offering full screening services.
• But most of all, it’s simply a misconception that job boards have failed to evolve with new technology and offer no services beyond job postings or resume searches.  What about services like careers site creation and hosting, SEO enhancement, employment branding and applicant flow management, to name a few? 

Just look at Sodexo, a company that is moving toward these new strategies the WSJ.com article mentions – such as using widgets on its Web site to reach job seekers – while still incorporating job board services into its overall recruiting strategy. In a recent e-mail to a CareerBuilder sales rep, a spokesperson for Sodexo wrote, “While we may seek to reduce the resources allocated to traditional job board postings, we are able to take advantage of other offerings from the CareerBuilder team, such as direct mail marketing, enhanced job branding and research regarding our talent pool.”  

(Oh, and even in regards to today’s golden child of recruiting strategies – social media – CareerBuilder too is offering services geared toward helping employers establish and manage their social media presence and further connect with job seekers and is the only authorized recruitment reseller of Facebook products. Snap!)

I’m not saying that employers should consider job boards as their one and only way to find and recruit new employees…I’m just saying that you still need to consider them. Companies that diversify their candidate attraction and talent management practices will always be more competitive. And don’t you want to be a winner in the war for top talent?

It’s true, some job boards might not make it in this new economy, but (spoiler alert!) CareerBuilder is here to stay. Though you may think of us as ‘just a job board,’ CareerBuilder is more than meets the eye (kind of like Transformers), and we’re constantly evolving to meet changing employer – and job seeker – needs.

Last week, my colleague Anthony Balderrama, a writer for our job seeker-focused blog, The Work Buzz, told me: 

“We often hear from job seekers who wonder why, when they apply – or even interview – for a position, they never hear back from the employer at all.”

So why is this, exactly?  Anyone can understand – especially if you’re getting up to 75 resumes for a single position – that you can’t always get back to every single applicant…but to never so much as e-mail or call someone back after an interview? Now, that just seems cold (not to mention that it’s also potentially damaging to your employment brand). 

But like the understanding best friend in a classic romantic comedy, we know there are two sides to every story.  That said…would you mind, dear readers, indulging us?  What would make you–or what has ever made you–not call a candidate back?

Is it simply that you don’t have the time? Or perhaps it’s the candidate’s responsibility to follow up with you? (Or are there are some things so awkward that even mustering a generic “Thanks, but no thanks” e-mail is impossible?)

Please share your ideas in the comments section below!

Dunkin’ Donuts

Dunkin’ Donuts has made huge strides through their social media efforts, and their latest campaign ties their new product offering in with their Facebook fan page with their “Keep it Coolatta” sweepstakes. This new campaign allows users to turn their profile pics into prizes by taking pictures of themselves drinking the Dunkin’ Donuts beverage and showing how they are “keeping it Coolatta.”

While this campaign may target many customers, it is also getting Dunkin’ in touch with candidates who may not have known a lot about them before and who are curious to learn more about the company. Dunkin’ Donuts is smartly gaining a presence — and an interactive one at that — by tapping into potential employees’ social networks on sites like Facebook. Facebook, as is Twitter or YouTube, is a very viral platform in which to communicate an idea — and if it’s a good idea, it will travel fast and reach a lot of users. They’ll send it to their friends, and then they’ll send it to their friends… and — yeah, you get the idea.

Dunkin’ Donuts executive chairman Jon Luther recently got into a discussion with us here at CB about the company’s leadership philosophy (more to come on that soon). One comment that stood out to me was Luther’s assertion that “People are to us the most important part of the equation. I tell people we’re not cloning genes here, we’re building relationships and making sure they’re the most profitable they can be so we can be the best franchiser in the world.”

And sites heavy on user interaction, such as Facebook, allow companies to more easily build those relationships  that are hard to come by through the traditional hiring process alone. They also enable employers to more seamlessly integrate their brand into the user experience. Take a look at what Sea World has done, for example.

Think like an employer

Creating a social media campaign is all well and good, but still, you must determine your goals in launching an interactive, viral campaign on a site like Facebook. What are you trying to do — and with whom are you trying to connect? If primarily candidates, take a look at other companies running successful campaigns, and decide how you can focus in on job seekers in particular. Pitching your product or creating a fun game is a good start — but take it up a level. How can you connect with people who may be interested in working for you (and who just may not know it yet)?

A recent BtoB Magazine article lists 5 ways to optimize your Facebook marketing. These ideas, although specific to Facebook, can be applied elsewhere, and they are good starting points in your planning process.

Here are a few (full list here):

1. Have a strong presence: Secure your company name on as many social sites as you can. Not only will you beat others to the punch (Facebook custom usernames, anyone?) and prevent squatters or those posing as your company/abusing your company name, but once you secure your company’s presence, you can start interacting and creating interesting content right away under your official name.
2. Create an application: Build an application to engage job seekers with your brand. An application doesn’t have to be expensive or complex — but consider what type of application will allow you to grab the attention of job seekers most.
3. Throw an event: Get people together in support of your business, brand, or a particular product. Better yet, spreading the word through viral sites is cost-effective — and just plain effective. On Facebook, for example, you can invite fans of your page, and through Twitter, you can “tweet” out the event details and a link to your followers. Before you know it, you’ve got quite a guest list.

This is of course only skimming the surface — but it may trigger an idea and get you brainstorming. Any of your own experiences or ideas to share?

With this in mind, Apartments.com and CBcampus have provided results for the second annual Top Ten Best Cities for Recent College Graduates.

“Given the current economy, new grads looking to relocate are becoming increasingly concerned with the cost of living as they are faced with more competition for jobs than seen in previous years,” said Tammy Kotula, public relations and promotions manager at Apartments.com.

The results were based on three criteria:

1. Number of entry-level job openings
2. Cost of rent
3. Population of young adults

As it’s important for job seekers to understand their best living options, it is also important for employers to know where their city stacks up in the job atmosphere — and be aware of their competition in attracting top job seekers not only to their city, but to their company as well.

So… did your city make the list?

See the full list here.