Archive for the 'Employee Attraction' Category

Well aware that searching for quality job candidates can often be – to borrow a phrase from one of the best TV shows of all time – “about the most fun you can have without having any fun,” CareerBuilder recently released, “Better Recruitment Starts with Better Search: CareerBuilder’s Search Smart eBook.” 

This quick and easy read – available for a free download below – is essentially a guide for making candidate searching as painless a process as possible.  

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• Posted by: Mary Lorenz on November 11, 2009
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• Categories: Employee Attraction, Free Tools You Can Use

What makes an organization a “best place to work?” Check out these common practices of companies that are frequently recognized among job seekers, consumers, industry analysts and – not least of all – their own employees for being great places to work.

1.  They’re not afraid to relinquish a little control. Despite reports that over half of employers still ban social networking at work, companies who’ve embraced it have found tremendous reward in enabling employees to use social media. Zappos was one of the first companies to embrace social media, giving employees the freedom to use Twitter.  The strategy has worked well for the online shoe retailer: By enabling employees to talk freely about their jobs, new products, or other interesting aspects of company life, they’ve effectively made their employees into brand advocates, and created buzz about being a great place to work. More recently, Whole Foods has taken a similar approach to social media, believing that letting individual employees’ personalities shine through is essential to for social media to work well and engage people.
2. They embrace new media as a recruiting tool. Staffing firm Kelly Services, a 2008 Best Place to Work in Western Pa., created a virtual community in Second Life to provide job seekers with an interactive experience to see what it’s like to work for Kelly. It has also helped to create buzz about Kelly and differentiate the firm from its competitors. For much the same reason, staffing firm Spherion decided to leverage the current popularity of viral video when it created its Web series, “The Temp Life.”  Seems to be working: the 17-episode series is clearly resonating with audiences, with over 1 million views to date.
3. They embrace new media as an engagement tool. IBM did it with Beehive. Best Buy did it with Blue Shirt Nation.  Now, companies of every size are utilizing online social communities for internal purposes - engaging employees and keeping them informed of important company news, events and projects. Over 50,000 companies worldwide, including Fox and Adobe use microblogging site Yammer, while companies like Starbucks and Pepsico have found success with cfactor’s “enterprise social networking” solution.  
4. They think outside the Facebooks. Overwhelmed by the sheer volume of users on Facebook, Twitter and other social media giants? Think “niche.” That’s what Seattle-based Tableau Software did recently when it needed a Web developer with extensive knowledge of Drupal:  the company’s recruiters began surfing social networking sites that catered to Drupal enthusiasts, where they eventually found their new hire.
5. They ask for employee feedback (and actually listen to it).  Feedback from Aetna’s employee surveys – administered regularly to enable employees to voice their thoughts about how the company is doing and where there is room for improvement – led to the establishment of Aetna’s current recognition program, The Aetna Way Excellence Awards, according to CEO Ronald Williams in an interview for our Leadership Series. Leadership recognized that employees wanted more company-wide recognition events, so they delivered. “That whole program came about as a result of employees’ suggestions that came through the survey,” Williams said.
6. They work in partnership with Human Resources. “People decisions are some of the most important decisions I make, so I make those decisions in collaboration with my HR partners,” says Stryker CEO Steve MacMillan in a recent interview with CareerBuilder. “Responsibility for our people may be a human resources function, but we all manage it together.” It’s no accident that Stryker is a three-time winner of the “Gallup Great Place to Work Award,” in addition to other best place to work honors.  
7. They actively encourage learning and development. Smart companies know the power of providing opportunities for professional development and personal growth in helping to retain top talent.  Spectrum Health does both: The company’s relationship with University of Michigan provides opportunities for leadership members to gain experience in project-based work. And its EXCEL Professional Development Model program recognizes and provides monetary awards for nursing staff for academic and professional accomplishments, as well as community service.

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• Posted by: Mary Lorenz on October 23, 2009
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• Categories: Building a Best Place to Work, Employee Attraction, Employee Engagement, Employee Retention, Social Media

“It’s not us. It’s them.”

That – or at least some variation of it – was one of the most common responses to my previous posts about why recruiters and hiring managers don’t call job seekers back. 

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• Posted by: Mary Lorenz on October 9, 2009
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• Categories: Employee Attraction, Employee Engagement

Life is full of clichés — but your interviews shouldn’t fall victim to them. The interview process is constantly evolving, and with it, you too must review your process — and yes, evolve. Don’t forget –  just as you are screening job seekers through an interview, they are also screening you.

Companies expect candidates to continuously advance their skills, be cognizant of industry news, and surpass expectations. It should come as no surprise, then, that candidates expect the same of the companies with which they’re interviewing. When is the last time you thought about the questions you ask candidates in an interview? Or changed them to stay current or reflect the changing attitudes and needs of the job seekers in today’s market? We’ve rounded up some of the most cliché interview questions, courtesy of the experts: job seekers themselves. Underneath each cliché, we’ve added a new twist on the old standard.

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• Posted by: Amy Chulik on September 30, 2009
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• Categories: Employee Attraction, Employer Advice, Interviewing

If you’ve ever skimmed the Eat This, Not That! book series (you can admit it), you know the premise of the books is to help you make healthier choices about the foods you eat.  Instead of consuming a thick, rich, creamy chocolate milkshake, for example, you could theoretically get the same delicious taste satisfaction – but fewer calories! – by eating fat-free, no-sugar-added chocolate pudding (theoretically).

Anyway, the list below aims to do for recruiters and hiring managers what these books do for conscientious eaters: Achieve the desired results by making better choices.  In order to achieve their goals of getting certain information out of candidates, recruiters and hiring managers need to be careful in the way they phrase certain interview questions; otherwise, they could face potential legal ramifications.   

Recruiters and hiring managers should already know that any question that asks a candidate to reveal information about his or her national origin, citizenship, age, marital status, disabilities, arrest record, military discharges, or personal information is a violation of Title VII of the Civil Rights Act of 1964. 

But while avoiding these subjects sounds easy enough, it’s not always glaringly obvious what questions might be construed as inappropriate – even when they seem harmless on the surface.  Below is a guideline to avoiding 10 potentially dangerous questions – while still getting the information you’re looking for. Continue Reading…

• Posted by: Mary Lorenz on September 24, 2009
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• Categories: Employee Attraction, Employer Advice, Interviewing

An interesting discussion started to develop the other day on our Twitter stream after we tweeted about a blog post regarding which information a candidate should include on his or her resume — and which should be ditched with yesterday’s “Top Chef” contestant.

Some of you think an objective is a necessary component of a resume, pointing out that it can provide an expanded view of a candidate’s experience as well as detail a candidate’s drive and vision — while others dismissed it as clutter or vague filler. Many of you were divided on whether candidates should send a resume to you in a Word document or in a PDF.

As evidenced by a CareerBuilder survey earlier this year, over a third (38 percent) of HR managers spend just one to two minutes reviewing a candidate’s resume before making some kind of decision about it. That’s not a lot of time for a candidate to put his or her best foot forward and make a strong impression. So how, exactly, should candidates make a (good) impression on you, employers?

In a recent CNN article, CareerBuilder’s vice president of corporate marketing, Jason Ferrara, offered five tips for job seekers to make their resume stand out:

1. Include a career summary at the top of a resume
2. Keep it up to date
3. Incorporate keywords
4. Use a functional resume
5. Include all relevant experience

And in an article on MSN careers, CareerBuilder writer Rachel Zupek, gives 10 resume tips for candidates to get a better response from employers. They include having a less-selfish objective, focusing on accomplishments rather than duties, and filling in any unemployment gaps.

Of course, resume information may also include things like social media info (a candidate’s Twitter handle or professional networking profile), volunteer work, awards, certification and training, work history, references (or stating “References available upon request.”

But the real question is, What information do you want to see in a candidate’s resume — and what are they better off leaving out like former Top Chef contestant Mattin’s undercooked ceviche?

• Posted by: Amy Chulik on September 17, 2009
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• Categories: Employee Attraction, Employer Advice