Category: Employee Attraction
6 Things You Might not Know about Passive Job Candidates (But You Should)
December 3, 2008
Many things in this world are a bit of an enigma. I asked my team what they consider to be a mystery in their own lives, and I got some interesting answers: the existence of the duck-billed platypus (Craig); mullets, and also “why my wife has nothing to wear in a closetful of clothes” (Matt); “why the hot lead dude from ‘Girls Just Want to Have Fun’ never became a bigger star when everyone else in that movie did” (Mary); why Hypercolor t-shirts haven’t made a comeback (me); and the remaining interest of celebrities like Britney Spears and Paris Hilton (everyone).
Another enigma? Passive candidates. Many employers either don’t understand how to maximize their communication with passive candidates, or they disregard them as potential employees altogether. This is unfortunate, because passive candidates are often the key in forming a strong team of employees. As I thought that it was time to clear up some of the mystery surrounding passive candidates, I have listed below six things that I hope will dispel some myths about passive candidates - and open some doors for you.
- Categories: Economy, Employee Attraction, Interviewing
5 Things You Don’t Know About Recommendation Engines
December 1, 2008
Sometimes I just don’t get Pandora. My latest infatuation, the music recommendation engine keeps trying to slip John Mayer into the same category as my beloved Ben Folds. No offense to Mayer fans, but “Wonderland” is no “Brick,” and my efforts to skip over him, sadly, are in vain.
Thus is the frustration of recommendation technology. And it’s not limited to Pandora, either. (Just because a person makes the mistake of renting one Dane Cook movie once, it doesn’t mean she wants to see every straight-to-DVD comedy that’s just been released.) Designed with good intentions, it’s these little hiccups - inaccurate results, duplicate suggestions, spam - that give recommendations a bad rap…and why hiring managers often shy away from using such technology for their hiring efforts.
- Categories: Employee Attraction
5 Reasons to Give Thanks: New Technology for Easier-Than-Ever Recruiting
November 21, 2008
I just came across a post about the future of recruiting, written back in April by Dr. John Sullivan, a management professor at San Francisco State University. In it, he names 11 factors that will force recruiting to change dramatically. It’s a pretty interesting list, but what I find most remarkable is that the economy is conspicuously absent from it (which is pretty telling about how dramatically the economic climate has changed in the past few months.)
After all, the many budget cuts, layoffs and staff restructurings are forcing many hiring managers to rethink their recruiting methods, leading to changes that could remain in place long after the recession is over.
- Categories: Employee Attraction, Technology
When Creating Your 2009 Recruitment Plan, Think Broad
November 19, 2008
Like most business professionals in Q4, I’m in the throes of finalizing my Marketing budget for 2009. The trick in figuring out how to spend the money I do have is creating the right marketing mix. Some things are easy – we should continue and increase programs that make us money. Some things are more challenging – figuring out the right branding vehicles which are notoriously difficult to measure. Each line item is an important part of my marketing mix.
Believe it or not, I have this conversation all the time with corporate recruiters, CPOs, CMOs, CEOs and line managers. But, we don’t talk in terms of how to best market the company and its products. We speak about the recruiting mix – what is the best way to express the company’s brand and what are the best vehicles to capture the most qualified job seekers. The concept of marketing mix and the concept of recruiting mix are basically the same things.
- Categories: Branding, Employee Attraction, Employer Advice
Talking Technology and Innovation Breakthroughs with CareerBuilder.com CTO, Eric Presley
November 17, 2008
Eric Presley recently spent some time with CNET’s Dan Farber to discuss how innovation breakthroughs are helping users find jobs, both online and through mobile technologies. Dan and Eric also talked about CareerBuilder.com’s place in the rapidly evolving recruitment marketplace. Eric explained that job seekers essentially want a service to be able to read their resume and provide back relevant jobs - and discussed in detail how CareerBuilder.com has the technology to provide that service.
A few highlights:
Read the rest…
- Categories: Employee Attraction, Innovation, Social Media, Technology
New Research on Hiring Mistakes Calls for a Change to the Old Way of Thinking
November 14, 2008
Funny Jason Ferrara, VP of Corporate Marketing at CareerBuilder.com, should talk about how data-driven recommendation engines change our lives, because the sudden disappearance of the “recommended for you” feature on my iTunes store homepage seems to have completely disrupted mine.
In the past few months, I’ve come to rely very heavily on this feature for quick, easy help with everything from creating party mixes to adding a little variety to my workout playlist. It was like having a music-savvy friend – there when I needed it, always with a list of new music it knows I’ll like – only better because I could download the music right away, and I know it can never judge me for owning the occasional Miley Cyrus song.
- Categories: Employee Attraction, Employer Advice, Products, Technology
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