Category: Employee Attraction
Need More “R” in Your ROI? Optimize Your Recruitment Strategy.
June 18, 2009
When you look at your recruiting strategy, are you getting the most out of your investment? Are you sure? Unless you’re comparing the number of applications you receive to others in your industry, you might not know the whole story. (Cue “The More You Know” music, fade lights over NBC primetime star, and cut to shooting star Flash image…)
Honestly, though, how do you know if your recruiting process is as effective as it could be if you’re not measuring it against anything? You might have a system in place to measure the effectiveness of your recruitment strategy – perhaps by looking at metrics like number of hires and applications – but if you’re not benchmarking your metrics against the industry, how do you know how you compare to competitors for talent?
- Categories: Employee Attraction, Employer Advice
Want to Connect with Candidates? Get Creative.
June 15, 2009
Facebook may seem like a great place to start connecting with job seekers. And yes, your company profile’s lurking around on the site. But beyond creating an account and waiting for candidates to come find you, you’re not sure quite what to do. You’re almost ready to pull a Heidi Montag and bail on the whole thing. How can you get creative in your social media efforts — and make stronger connections with candidates? Let’s take a look at some ways to start thinking outside of that (status) box.
Dunkin’ Donuts
Dunkin’ Donuts has made huge strides through their social media efforts, and their latest campaign ties their new product offering in with their Facebook fan page with their “Keep it Coolatta” sweepstakes. This new campaign allows users to turn their profile pics into prizes by taking pictures of themselves drinking the Dunkin’ Donuts beverage and showing how they are “keeping it Coolatta.”
While this campaign may target many customers, it is also getting Dunkin’ in touch with candidates who may not have known a lot about them before and who are curious to learn more about the company. Dunkin’ Donuts is smartly gaining a presence — and an interactive one at that — by tapping into potential employees’ social networks on sites like Facebook. Facebook, as is Twitter or YouTube, is a very viral platform in which to communicate an idea — and if it’s a good idea, it will travel fast and reach a lot of users. They’ll send it to their friends, and then they’ll send it to their friends… and — yeah, you get the idea.
Dunkin’ Donuts executive chairman Jon Luther recently got into a discussion with us here at CB about the company’s leadership philosophy (more to come on that soon). One comment that stood out to me was Luther’s assertion that “People are to us the most important part of the equation. I tell people we’re not cloning genes here, we’re building relationships and making sure they’re the most profitable they can be so we can be the best franchiser in the world.”
And sites heavy on user interaction, such as Facebook, allow companies to more easily build those relationships that are hard to come by through the traditional hiring process alone. They also enable employers to more seamlessly integrate their brand into the user experience. Take a look at what Sea World has done, for example.
Think like an employer
Creating a social media campaign is all well and good, but still, you must determine your goals in launching an interactive, viral campaign on a site like Facebook. What are you trying to do — and with whom are you trying to connect? If primarily candidates, take a look at other companies running successful campaigns, and decide how you can focus in on job seekers in particular. Pitching your product or creating a fun game is a good start — but take it up a level. How can you connect with people who may be interested in working for you (and who just may not know it yet)?
A recent BtoB Magazine article lists 5 ways to optimize your Facebook marketing. These ideas, although specific to Facebook, can be applied elsewhere, and they are good starting points in your planning process.
Here are a few (full list here):
- Categories: Branding, Employee Attraction, Innovation, Social Media, Technology
So a Guy in a Bunny Suit Walks into an Interview… CareerBuilder’s Findings Around Creative Job Seeker Behavior
June 11, 2009
Speaking of unconventional job search methods…In case you missed Katie Couric discussing it on CBS Evening News, yesterday CareerBuilder released the results from its survey of The Most Unconventional Job Seeker Tactics employers have seen this year.
Below are some of the strange-but-true stories of ways candidates have tried to get in front of hiring managers: Read the rest…
- Categories: Employee Attraction, Survey Results
One Hiring Manager’s Pam Anderson is Another’s Susan Boyle: New Job Seeking Tactic Garners Mixed Reviews
June 10, 2009
Last week’s post about the “Laid Off Need a Job” bracelets many job seekers have begun wearing generated so many thought-provoking comments, I wanted to do a follow-up…
Most respondents were either very turned off by the trend – with many of you describing the bracelets as “immature,” “unprofessional,” and reeking of “plastic and desperation – a little like Pam Anderson these days” – or very supportive, commonly calling the idea “innovative.” Commenter Cheryl even wrote, “Some of my best hires were discovered through a casual conversation at a grocery store or while at a social event. You can’t always judge a book by its cover – look at Susan Boyle.”
- Categories: Economy, Employee Attraction
7 Great Recruiting Practices You Haven’t Tried
June 1, 2009
I recently listened to a great podcast, titled ”Trends in Employee Selection,” with Learn.com’s Senior Professional in Human Resources, Michael Sabbag, and Senior Vice President of Marketing, Don Cook, in which they discuss what I think a lot of us are forgetting in this economy: Despite today’s high unemployment rate – and supposedly bigger pool of available talent – many organizations are still having a tough time recruiting right people to fill specific positions.
For these organizations – as well as those that will soon need to fill their talent pool again – Sabbag talks about some surprisingly simple measures companies can take to engage both job seekers and employees, which I’ve listed below:
- Categories: Employee Attraction, Employee Engagement
Latest Job Seeker Trend: Accessorizing
May 29, 2009
Sorry, Lance Armstrong, but your “Livestrong” bracelets are yesterday’s news.
Earlier this week, my colleagues over at TheWorkBuzz drew my attention to this Chicago Tribune article about the latest job seeker trend: sporting “I need a job” bracelets.
- Categories: Employee Attraction
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