Archive for the 'Social Media' Category

Social Media works because it humanizes your company, engaging your audience in a more direct way than with other recruiting mediums.

Here are some tips to think about as your analyze the social media aspect of your recruitment strategy:

1. SET A GOAL: Setting a strategy before implementing tactics is critical to any business initiative. Before you dabble in social media, ask yourself if branding and awareness, client lead generation, candidate pipelining, candidate or client communication, or employee engagement is your aim.
2. MASTER ONE MEDIUM: Many companies believe social media is an all or nothing adventure. However, the best approach is to start with one site. Head to your top pick and get comfortable with the interface and its unique features. It takes time and dedication to plan and follow through on posting new materials, developing a user base, etc.
3. MANAGE YOUR ONLINE REPUTATION: Social media is all about word-of-mouth marketing. Share success stories, from an employee’s perspective, about working with your organization. Highlight your unique knowledge and share useful information with candidates that they will share with others.
4. CREATE A USER EXPERIENCE: Social media is about creating an open dialogue and building relationships with others, with the end goal of creating an active community. You don’t want one-hit wonders; you want to start conversations that engage your audience and keep them coming back for more.
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• Posted by: Stephanie Gaspary on June 25, 2009
• There are 9 Comments. Join the discussion.
• Categories: Employee Attraction, Social Media

Facebook may seem like a great place to start connecting with job seekers. And yes, your company profile’s lurking around on the site. But beyond creating an account and waiting for candidates to come find you, you’re not sure quite what to do. You’re almost ready to pull a Heidi Montag and bail on the whole thing. How can you get creative in your social media efforts — and make stronger connections with candidates? Let’s take a look at some ways to start thinking outside of that (status) box.

Dunkin’ Donuts

Dunkin’ Donuts has made huge strides through their social media efforts, and their latest campaign ties their new product offering in with their Facebook fan page with their “Keep it Coolatta” sweepstakes. This new campaign allows users to turn their profile pics into prizes by taking pictures of themselves drinking the Dunkin’ Donuts beverage and showing how they are “keeping it Coolatta.”

While this campaign may target many customers, it is also getting Dunkin’ in touch with candidates who may not have known a lot about them before and who are curious to learn more about the company. Dunkin’ Donuts is smartly gaining a presence — and an interactive one at that — by tapping into potential employees’ social networks on sites like Facebook. Facebook, as is Twitter or YouTube, is a very viral platform in which to communicate an idea — and if it’s a good idea, it will travel fast and reach a lot of users. They’ll send it to their friends, and then they’ll send it to their friends… and — yeah, you get the idea.

Dunkin’ Donuts executive chairman Jon Luther recently got into a discussion with us here at CB about the company’s leadership philosophy (more to come on that soon). One comment that stood out to me was Luther’s assertion that “People are to us the most important part of the equation. I tell people we’re not cloning genes here, we’re building relationships and making sure they’re the most profitable they can be so we can be the best franchiser in the world.”

And sites heavy on user interaction, such as Facebook, allow companies to more easily build those relationships that are hard to come by through the traditional hiring process alone. They also enable employers to more seamlessly integrate their brand into the user experience. Take a look at what Sea World has done, for example.

Think like an employer

Creating a social media campaign is all well and good, but still, you must determine your goals in launching an interactive, viral campaign on a site like Facebook. What are you trying to do — and with whom are you trying to connect? If primarily candidates, take a look at other companies running successful campaigns, and decide how you can focus in on job seekers in particular. Pitching your product or creating a fun game is a good start — but take it up a level. How can you connect with people who may be interested in working for you (and who just may not know it yet)?

A recent BtoB Magazine article lists 5 ways to optimize your Facebook marketing. These ideas, although specific to Facebook, can be applied elsewhere, and they are good starting points in your planning process.

Here are a few (full list here):

• Posted by: Amy Chulik on June 15, 2009
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• Categories: Branding, Employee Attraction, Innovation, Social Media, Technology

You may have noticed (if you are following us on Twitter, which you of course are, right? Riiiight?) that our Twitter handle changed yesterday from @thehiringsite to @cbforemployers. We sent out some tweets explaining the change, but I’m writing this post just to fill in those of you who didn’t see the change.

We decided to switch to @cbforemployers because we were already covering employer-related issues, and it made sense to change our name and cover even more ground for our followers. By representing CareerBuilder on behalf of employers, we will still discuss news from The Hiring Site–and all employer-related issues/news/topics on behalf of CareerBuilder as well.

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• Posted by: Amy Chulik on May 21, 2009
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• Categories: Social Media, Technology

Yes, swimsuit season is fast upon us… and ridiculously mouth-watering temptations like this aren’t helping the cause. The waistlines of American workers are expanding, as four out of ten American workers have reportedly gained weight at their current jobs, according to a newly released CareerBuilder survey. You can blame delicious gourmet grilled cheese sandwiches directly if you like, but as it turns out, there’s something else making us turn to one of our most consistent comforts: The recession.

The survey, conducted from February 20 through March 20, 2009 among more than 4,400 workers, reveals that one in ten workers report increased snacking during the day due to economic concerns, and almost half (43 percent) of workers say they have gained weight in their current jobs. A quarter have gained more than ten pounds, and 12 percent have gained more than 20 pounds in their present positions. That’s a lot of grilled cheese sandwiches.

While we can point fingers at the recession for our weight-related woes, other factors are likely at play here as well — factors that contribute to weight gain with or without a struggling economy in the mix, like:

• Restaurants – Nearly two in five (39 percent) employees surveyed eat out for lunch twice or more per week, making it difficult to control portions and calorie intake.

• Vending machine meals — 12 percent buy their lunch out of a vending machine at least once a week.

• Snacking — Two-thirds (67 percent) of employees surveyed snack at least once a day, including 24 percent who snack twice a day.
  

“Weight gain in the office is common and is a result of a variety of issues including today’s economic stress and poor eating habits,” said Rosemary Haefner, vice president of Human Resources for CareerBuilder.com. “Making little adjustments to your routine, such as bringing your lunch to work, getting up from your desk during the day, and walking instead of driving or taking public transportation will help curb some of your financial worries, while making you healthier.”

So how can employees stay healthy and keep those waistlines from growing, despite growing concerns over our economic state?

• Posted by: Amy Chulik on May 4, 2009
• There are 7 Comments. Join the discussion.
• Categories: Economy, Employee Engagement, Employer Advice, Generational Hiring, Leadership Development, Social Media, Survey Results

Candidate information — you can never get enough of it, can you? Resumes are a great source for a candidate’s work-related stats, but how do you get a more complete picture of that person you’re thinking of hiring onto your staff?   I recently wrote about CareerBuilder’s newly launched Applicant Explorer tool. If you haven’t been paying attention, this candidate snapshot tool is available to you for FREE if you have current Resume Database access.

Applicant Explorer enables you to immediately see the most useful and valuable information out there about that candidate, such as his or her Facebook or Brightfuse profile, dedication to an online engineering forum, food photography blog, or published article about business etiquette. Get access to the details a resume may not give you the opportunity to see — and get a more clear picture of candidates before you say “You’re hired.”

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• Posted by: Amy Chulik on April 29, 2009
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• Categories: Branding, Employee Attraction, Free Tools You Can Use, Products, Social Media, Survey Results, Technology

Do you know someone graduating this spring (and no, watching the “Donna Martin Graduates” episode of old-school 90210 doesn’t count)? Chances are if you do, you’ve sensed or outright listened to them rant about heard their trepidation about entering the “real world” and throwing their hat into the current job market ring. Because, well, the environment right now is not exactly what it used to be for soon-to-be or recent grads. Things are a little tough out there.

The class of 2009 will face the most competitive job market in years, as companies continue to proceed with caution amid economic uncertainty, according to CareerBuilder’s newly released annual college job forecast.The percentage of employers planning to hire recent college grads is roughly half of what it was just two years ago. Only 43 percent of employers plan to hire recent college graduates in 2009, down from 56 percent in 2008 and 79 percent in 2007.

2009 Salaries

Along with the economy, entry-level salaries have taken a bit of a dive. Among those employers planning to hire recent college graduates, more than one in five (21 percent) said they will decrease starting salaries for recent college graduates in 2009 as compared to 2008. But there’s hope! A whopping 68 percent of employers plan to keep initial salary offers the same as last year, and 11 percent will increase them.

• Thirty-three percent of employers plan to offer recent college graduates starting salaries ranging between $30,000 and $40,000.
• An additional 17 percent will offer between $40,000 and $50,000
• Fourteen percent will offer more than $50,000
• Thirty-six percent will offer less than $30,000

“While recent college graduates are facing a highly competitive job market right now, there are still opportunities out there,” said Brent Rasmussen, President of CareerBuilder North America.

“The biggest challenge is showing relevant experience, which employers say is one of the most important factors they look for in applications from recent college graduates. This isn’t limited to professional work experience, so don’t get discouraged. Class work, school activities and volunteering also qualify as relevant experience and can be included in your resume as well.”

So how can new graduates differentiate themselves in the current job market, and what are the absolute faux pas that today’s candidates need to be aware of — and steer clear of? Employers who participated in the survey weighed in below.

• Posted by: Amy Chulik on April 21, 2009
• There are 6 Comments. Join the discussion.
• Categories: Economy, Generational Hiring, Social Media, Survey Results