Quick, how many emails have you received within the last 24 hours? If it seems like a countless number, you’re not alone — job seekers get bombarded with emails on a daily basis as well, so chances are your recruitment emails are going unnoticed.
The good news: There are a number of simple yet powerful best practices you can glean from email marketers to achieve your goal of getting job seekers to take action. For example:
- Instead of “Dear Job Seeker,” get personal and use the person’s first name.
- Include an introduction that states your purpose. For example: “I’d like to invite you to explore an opportunity with us,” “I came across your profile and you seem like a great fit” or “We are looking for someone with your background.”
- Test out sending your email on weekends when other businesses tend to take a break from email campaigns and inboxes are less full than during the week.
- Use helpful phrases such as, “Let’s schedule a meeting within the next week” or “Interviews are available on a first-come, first-serve basis.”
Try these and other proven tips and tricks to to make your recruitment emails stand out from the pack and get job seekers to take action.
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