Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Talent Acquisition > Employment Branding

Test Your Employment Brand

Five Tests of a Strong Employment Brand: Does Your Company Get a Passing Grade?

There’s been a lot of discussion lately over how employers can navigate the growing skills gap in the American workforce. In addition to adjusting compensation levels, retraining workers and refocusing recruiting efforts, one of the most effective ways employers can help ensure they bring in the qualified candidates they need is one they should already be doing: strengthening their employer brand. Continue reading

By in Employment Branding, Talent Acquisition

Facelift

Not Getting the Right Candidates? You May be Due for a Facelift

You don’t know what you’re doing wrong: You’ve spent hours writing a lovely, heartfelt job description, you’ve painstakingly posted it on CareerBuilder and taken advantage of all our free job posting tools, and you’ve even managed to pop thank-yous in the mail to everyone who’s applied — but you’re still not getting the right candidates. Continue reading

By in Employment Branding, Selection, Talent Acquisition

JobSeekersshowtheway

Job Seekers Show the Way for Forward-Thinking Employers

Want to recruit top candidates? Start imitating them.

A recent study conducted by CareerBuilder and Inavero indicates that over the past several years, job seekers have developed a highly complex, multi-faceted approach to the job search, in which they utilize today’s sophisticated technology to their advantage. Continue reading

By in Building a Best Place to Work, Emerging Media, Employment Branding, Insights & Trends, Mobile, Sourcing, Talent Acquisition, Technology, Webinars

Are you listening to your social media sites?

You Can Talk and Listen at the Same Time

Many companies are making great strides in social media recruiting. This is good – social media is an excellent place to find passive and active candidates, and connect with them on a more personal level.

In addition to talking on social media, are you listening? Continue reading

By in Emerging Media, Employee Engagement, Employment Branding, Social Media, Sourcing, Talent Acquisition

EBK-0007_StreamingTalent.indd

Make Your Company the Star of the Show with CareerBuilder’s New E-Book

Recently, CareerBuilder released its new e-book,Streaming Talent: Using Online Video to Create a Virtual Candidate Experience, Differentiate Your Company and Recruit Top Talent. 

Video may have killed the radio star, but don’t judge it too harshly. When it comes to recruitment, more employers are finding that video is an increasingly powerful resource. Continue reading

By in Emerging Media, Employment Branding, Free Tools You Can Use, Social Media, Sourcing, Talent Acquisition

Make your people part of the recruitment strategy

The 5 Ps of Recruitment Marketing: Part 3 – People

Editor’s Note: This five-week series is dedicated to examining the five most common Ps of a typical marketing mix and assessing how they relate to recruitment. Today’s post focuses on people; the remaining concepts – placement and promotion – will run in sequential order every Tuesday over the next couple weeks. Continue reading

By in Employee Engagement, Employment Branding, Talent Acquisition

choosing the right product

The 5 Ps of Recruitment Marketing: Part 1 – Product

Editor’s Note: This five-week series is dedicated to examining the five most common Ps of a typical marketing mix and assessing how they relate to recruitment. Today’s post focuses on product; the others – on price, people, placement and promotion – will run in sequential order every Tuesday over the next five weeks. Continue reading

By in Employee Engagement, Employment Branding, Talent Acquisition

branding

Employment Branding the Gold Crown Way: Lessons from the Former CMO of Hallmark

Last month, Jim Welch brought his 25 years of management and leadership expertise to CareerBuilder, hosting a special webinar, Real World Employment Branding: A Blueprint for Success. Welch discussed his experience as Chief Marketing Offier of Hallmark, where he played a leading role in the creation and implementation of the company’s successful employment brand strategy. Below are some of the major takeaways. Continue reading

By in Building a Best Place to Work, Employment Branding, Talent Acquisition, Webinars

The One Thing Every Great Leader Must Do

“One of the things I believe is important to being a true leader is that you connect emotionally to your employees,” says Jim Welch, president and founder of The Growth Leader, Inc.

It should come as no surprise that emotional connections are at the forefront of Welch’s leadership philosophy. Continue reading

By in Building a Best Place to Work, Employment Branding, Leadership Development, Small Business, Talent Acquisition

Your Employment Brand

[WEBINAR] “Real World” Employment Branding: A Blueprint for Success with Jim Welch

Your Employment Brand is Your Competitive Edge (You Just Don’t Know It Yet.)
When you have a strong employment brand, you don’t have to tell people you’re a great place to work. Your brand says it all for you.

Register for our free webinar, hosted by an award-winning employment brand expert: Continue reading

By in Employment Branding, Small Business, Talent Acquisition, Webinars

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