Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Talent Acquisition > Employment Branding

Your Culture Your Brand

Make Your Culture Your Brand: Tips for More Competitive Recruiting

“Just because your company is a ‘Plain Jane’ doesn’t mean your recruitment function needs to be,” said Randall Birkwood, consultant and CEO at Ascendant Talent, during his session at the recent ERE Conference and Exposition, Beat the Big Brands at Hiring: Building a Winning Talent Acquisiton Department Against the Odds. Continue reading

By in Employment Branding, Talent Acquisition

frustrated job candidate

How to Lose Candidates and Alienate Prospective Employees

Like the date who wears too much AXE body spray or the Kardashian sister who chooses the wrong dress to host the ‘X Factor’ in, we do not always make the wisest choices in our attempts to come across as attractive, engaging and professional. Continue reading

By in Employment Branding, Social Media, Talent Acquisition

BrandEvaluation

What Do Candidates Think About Your Employment Brand?

And who are they talking to about it?

A new survey by CareerBuilder and Inavero highlights the role a company’s employment brand plays in its ability to attract and engage job candidates. Continue reading

By in Employment Branding, Survey Results

DefineYourBrand

Perfectly Defined: 5 Best Practices for Defining Your Employment Brand

Now that you know the payoffs of a defined employment brand, it’s time to get started with actually defining that brand. Defining your brand starts with assessing your current brand, which you can do by taking these five tests to determine if you need to define your employment brand. Continue reading

By in Employment Branding, Talent Acquisition

brand savings

Why It Pays (Quite Literally) to Define Your Employment Brand

If you read the first part in this employment branding series, you should have a clearer understanding of your employment brand, and if you need to define it more clearly – or simply redefine it altogether. “But why bother?” You might be asking yourself. Continue reading

By in Employment Branding, Talent Acquisition

Branding

Do You Need to Define Your Employment Brand? Five Tests

Pop quiz: Does your organization have an employment brand? No? Wrong answer. Every organization has an employment brand. Whether it’s defined or not: That is the question – the answer to which could either put you way ahead of the competition when it comes to recruitment… or leave you way behind. Continue reading

By in Employment Branding, Talent Acquisition

rosemary-haefner-careerbuilder

CareerBuilder Finds Its Way by Defining Its Employment Brand

“If a candidate comes into your organization and asks three different people, ‘What is your employee value proposition?’ every one of those people should be able to provide a similar answer,” says Rosemary Haefner, on what it means to have a clearly defined employment brand. Continue reading

By in Corner Office, Employment Branding

Team confrontation

Battle of the Sexes: How Do Men’s and Women’s Workplace Needs Differ?

Workforce gender differences has always been a hot topic of conversation – from speculation over why women still earn less than men, to the debate over which gender makes better leaders, to inherent differences over workplace personas, and even down to how their networking habits differ. Continue reading

By in Employment Branding, Insights & Trends, Survey Results

Test Your Employment Brand

Five Tests of a Strong Employment Brand: Does Your Company Get a Passing Grade?

There’s been a lot of discussion lately over how employers can navigate the growing skills gap in the American workforce. In addition to adjusting compensation levels, retraining workers and refocusing recruiting efforts, one of the most effective ways employers can help ensure they bring in the qualified candidates they need is one they should already be doing: strengthening their employer brand. Continue reading

By in Employment Branding, Talent Acquisition

Facelift

Not Getting the Right Candidates? You May be Due for a Facelift

You don’t know what you’re doing wrong: You’ve spent hours writing a lovely, heartfelt job description, you’ve painstakingly posted it on CareerBuilder and taken advantage of all our free job posting tools, and you’ve even managed to pop thank-yous in the mail to everyone who’s applied — but you’re still not getting the right candidates. Continue reading

By in Employment Branding, Selection, Talent Acquisition

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