Employment Branding 70
How do we get HR, execs and marketers to be more transparent with their employer branding initiatives? Well, let’s try leaving the branding up to the employees (with a little bit of HR’s direction and marketing’s creativity).
Regardless of the technology -- disruptive, enabling, look-alike or whatever else you call it -- there are some fundamentals to keep in mind if you want to nail a cohesive and effective employer branding strategy this year. Follow these five steps to better employer branding in 2015.
It’s a testament to your employment brand when even Vince Vaughn and Owen Wilson want to work there. Though their movie “The Internship” may be fiction, Google’s ability to attract top talent (in addition to the attention of Hollywood) is very real.
Along with companies like Starbucks, Facebook, Southwest and Whole Foods, Google owes much of its success to its ability to bring in top talent – and it owes THAT to its employment brand.
Though they may not write chart-topping pop songs about the employers who scorned them, they do take to social media to publicly vent their frustrations, putting a dent in those companies’ employer brands – and even their bottom lines.
In a move reminiscent of Luke Perry’s epic return to ‘Beverly Hills ‘90210’ and George Clooney’s memorable homecoming on ‘ER,’ the producers of ‘Grey’s Anatomy’ recently announced former castmate Isaiah Washington would come back to the show for an upcoming special episode.
What does this have to do with recruitment? Who cares??? We’re talking about TV now and that’s more important than anything in the world!!!
On “The Bachelor,” it’s not unusual for a first date to consist of a helicopter ride to an exotic destination or deserted island. That’s a little over the top. But when it comes to the competitive world of recruiting, where companies and startups are vying for the best talent, some are turning on the charm and opening up their wallets (big time!) to tempt top talent to walk through the doors with grand gestures designed to sweep them off their feet.
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